Account-Based Marketing for Startups: Scaled ABM

ABM for startups looks different than enterprise ABM. Here's how to apply account-based principles to the startup market.

Startup ABM vs Enterprise ABM

• Volume: More accounts, less deep per account
• Research: Faster, more templated
• Personalization: Segment-level, not individual
• Channels: Digital-first, less events/direct mail

Tiered Approach

Tier 1: High-Touch (Top 50)

• Deep research on company and founders
• Custom content and messaging
• Multi-stakeholder outreach
• Personalized campaigns

Tier 2: Medium-Touch (50-500)

• Segment-based personalization
• Industry and stage-specific messaging
• Templated but relevant outreach

Tier 3: Programmatic (500+)

• Automated sequences
• Trigger-based outreach (funding events)
• Scaled personalization (merge fields)

Startup ABM Tactics

• Funding announcement triggers
• Accelerator batch targeting
• Investor portfolio campaigns
• Industry vertical programs

Data Foundation

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