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Prospecting Remote-First Startups: The New Reality

VCBacked Team

Remote-first companies now represent 30%+ of funded startups. Here's how to adapt your prospecting for this new reality.

The Remote-First Landscape

  • No headquarters = no location filter reliability
  • Distributed teams across time zones
  • Async communication preferences
  • Different buying dynamics

Finding Remote-First Startups

Indicators of remote-first companies:

  • "Remote" or "Distributed" in job postings
  • No office address on website
  • Team page shows multiple locations
  • Founded during/after 2020

Reaching Remote Founders

  • Time zone considerations matter
  • Async-friendly communication preferred
  • Video calls standard, phone calls rare
  • Slack/Discord presence common

Selling to Remote Teams

Remote startups have unique needs:

  • Collaboration and communication tools
  • Security for distributed access
  • Virtual team building
  • Async-friendly workflows

Adapt Your Approach

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Prospecting Remote-First Startups: The New Reality | VCBacked