Startup Sales Metrics: Benchmarks for Selling to Funded Companies
•VCBacked Team
How does your startup sales performance compare? Here are benchmarks for teams selling to funded startups.
Outreach Metrics
- Emails sent: 50-100/day per rep
- Open rate: 40-60% (funded startup lists)
- Reply rate: 5-15%
- Positive reply rate: 2-5%
Conversion Metrics
- Meeting book rate: 2-4% of outreach
- Meeting show rate: 70-80%
- Meeting to opportunity: 30-50%
- Opportunity to close: 20-30%
Sales Cycle Length
By startup stage:
- Seed: 1-3 weeks
- Series A: 2-4 weeks
- Series B: 3-6 weeks
- Series C+: 4-8 weeks
Deal Sizes
Typical ACV by stage:
- Seed: $5-15K
- Series A: $15-50K
- Series B: $50-150K
- Series C+: $100K+
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