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Fitness Startups

Updated July 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 746 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
746
Total Funding
$302.0M
Avg Funding
$12.1M
Global Reach
9
countries

Top Cities for Fitness

Boston
Vienna
Hong Kong
Frederick
Los Angeles
Miami

Recently Funded Companies

Export
Boston, United States

Pure Glow is committed to providing a healthy and high-quality sunless tan.

$1.4M raised
Nov 2023

Founder Contacts

30,000+ verified contacts

Vienna, Austria

GymBeam is the #1 sports nutrition brand in the EU by 2025 revenue (EUR 232M), serving 2.7M customers across 16 European markets.

$34.6M raised
Nov 2025

Founder Contacts

30,000+ verified contacts

Hong Kong, Hong Kong

Olivex is a health care app that provides artificial intelligence and gamification to improve users’ health and fitness.

$5.8M raised
Nov 2021

Founder Contacts

30,000+ verified contacts

Frederick, United States

Cerus Fitness is a fitness lifestyle brand for all people at all ability levels.

Nov 2022

Founder Contacts

30,000+ verified contacts

Los Angeles, United States

Masters is an app that lets users train with some of the world’s most famous athletes.

$2.7M raised
Jan 2022

Founder Contacts

30,000+ verified contacts

Miami, United States

Moxie provides online and hybrid fitness classes, workout tracking, and live coaching through a fitness platform.

$2.7M raised
Jan 2022

Founder Contacts

30,000+ verified contacts

Orlando, United States

Violet Defense Group is dedicated to protecting the world from germs by bringing clinical-level UV disinfection to everyday spaces.

$20.0M raised
Nov 2021

Founder Contacts

30,000+ verified contacts

Arlington, United States

MedRank is a data-driven healthcare tool that uses a provider-first approach to find patients best suited for providers.

$250K raised
Jan 2022

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Purdy & Figg is an eco-friendly hand sanitizer brand.

$2.7M raised
Jan 2022

Founder Contacts

30,000+ verified contacts

Burlington, United States

Drink Barcode is a plant-based and adaptogen-powered beverage that works with the body to keep the entire self at full potential.

Nov 2024

Founder Contacts

30,000+ verified contacts

New York, United States

Wesper is a medical app that provides wellness and helps to grow sleep testing services.

$9.6M raised
Nov 2022

Founder Contacts

30,000+ verified contacts

Montpellier, France

Sonup develops applications to assess hearing disorders, from the simplest to the most complex.

$3.1M raised
Nov 2022

Founder Contacts

30,000+ verified contacts

Seoul, South Korea

Obud is a platform providing fitness and wellness services that operates on a membership basis.

$545K raised
Nov 2025

Founder Contacts

30,000+ verified contacts

Boston, United States

ianacare is on a mission to encourage, empower, and equip family caregivers.

$3.0M raised
Nov 2022

Founder Contacts

30,000+ verified contacts

Chicago, United States

MYND Drinks produces ready-to-drink sparkling protein water beverages with whey protein isolate and zero added sugar.

$250K raised
Nov 2021

Founder Contacts

30,000+ verified contacts

Málaga, Spain

Synergym is a fitness center that provides Zumba, cycling, pilates, yoga, HIIT, gymnastics, and personal training services.

$58.0M raised
Nov 2025

Founder Contacts

30,000+ verified contacts

Houston, United States

Unlimitr believes that fitness and proper nutrition are integral to an individual’s wellness.

$1.1M raised
Nov 2025

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Connecting a real community that bring out the best in each other, we at the fitness social club for relationships that realise more.

$1.8M raised
Nov 2021

Founder Contacts

30,000+ verified contacts

San Francisco, United States

AllTrails is an award-winning outdoor platform that helps over 60 million people worldwide find their way outside.

$150.0M raised
Nov 2021

Founder Contacts

30,000+ verified contacts

Bogotá, Colombia

In TITANIUM we make natural fast-absorbing hydration mixes, energy bars, energy chews and the RTD protein shakes for athletes.

$180K raised
Nov 2022

Founder Contacts

30,000+ verified contacts

West Norwood, United Kingdom

Above Below is the creator of RuckRaft, a simple kit to transform any rucksack into a raft that can be easily towed while swimming.

$436K raised
Nov 2021

Founder Contacts

30,000+ verified contacts

Wilmington, United States

Pulse is a developer of an all-in-one health and wellness platform designed to integrate a wearable gadget and fitness tracking software.

$1.8M raised
Nov 2024

Founder Contacts

30,000+ verified contacts

Carmel, United States

Ani Energy produces an energy drink that is constructed with vitamins and caffeine from green coffee beans to promote all-day energy.

$500K raised
Nov 2022

Founder Contacts

30,000+ verified contacts

San Antonio, United States

MR3Health is a dynamic new company bringing an innovative combination of service and proven technology.

$690K raised
Nov 2025

Founder Contacts

30,000+ verified contacts

Warszawa, Poland

We are spatial computing company that implements augmented and virtual reality technology in business and entertainment

$1.0M raised
Jan 2023

Founder Contacts

30,000+ verified contacts

Showing 651 to 675 of 746 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 746 fitness companies tracked in the VCBacked database.

Average Funding
$12.1M
Total Funding Tracked
$302.0M
Countries Represented
9

Distribution by Funding Stage

Other25 companies

Top Cities for Fitness

1.Boston
2 companies$4.4M
2.London
2 companies$4.5M
3.Vienna
1 companies$34.6M
4.Hong Kong
1 companies$5.8M
5.Frederick
1 companiesUndisclosed

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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