Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
Purple Metrics has raised $1.2M in total funding. The most recent round was Pre-Seed. The last funding was announced in September 2023.
Purple Metrics's investors include Astella, Raio Capital, 040 Ventures, Igor Mascarenhas.
Purple Metrics is headquartered in São Paulo, Brazil.
Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
Purple Metrics is at the Pre-Seed stage.
Free to use in articles, research, and reference works. Stable URL — will not change. Data on this page last updated .
"Purple Metrics — Funding & Investors." VCBacked, September 25, 2023, https://www.vcbacked.co/company/purple-metrics. Accessed November 12, 2026.
VCBacked. (2023). Purple Metrics — Funding & Investors. Retrieved November 12, 2026, from https://www.vcbacked.co/company/purple-metrics
{{cite web |title=Purple Metrics — Funding & Investors |url=https://www.vcbacked.co/company/purple-metrics |website=VCBacked |access-date=November 12, 2026}}Profile data sourced and verified per the VCbacked methodology · Last funding round dated
Work at Purple Metrics? Request a listing update