Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
Purple Metrics has raised $1.2M in total funding. The most recent round was Pre-Seed. The last funding was announced in September 2023.
Purple Metrics's investors include Astella, Raio Capital, 040 Ventures, Igor Mascarenhas.
Purple Metrics is headquartered in São Paulo, Brazil.
Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
Purple Metrics is at the Pre-Seed stage.
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"Purple Metrics — Funding & Investors." VCBacked, September 25, 2023, https://www.vcbacked.co/company/purple-metrics. Accessed September 29, 2026.
VCBacked. (2023). Purple Metrics — Funding & Investors. Retrieved September 29, 2026, from https://www.vcbacked.co/company/purple-metrics
{{cite web |title=Purple Metrics — Funding & Investors |url=https://www.vcbacked.co/company/purple-metrics |website=VCBacked |access-date=September 29, 2026}}Profile data sourced and verified per the VCbacked methodology · Last funding round dated