Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
Purple Metrics has raised $1.2M in total funding. The most recent round was Pre-Seed. The last funding was announced in September 2023.
Purple Metrics's investors include Astella, Raio Capital, 040 Ventures, Igor Mascarenhas.
Purple Metrics is headquartered in São Paulo, Brazil.
Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
Purple Metrics is at the Pre-Seed stage.
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"Purple Metrics — Funding & Investors." VCBacked, September 25, 2023, https://www.vcbacked.co/company/purple-metrics. Accessed August 14, 2026.
VCBacked. (2023). Purple Metrics — Funding & Investors. Retrieved August 14, 2026, from https://www.vcbacked.co/company/purple-metrics
{{cite web |title=Purple Metrics — Funding & Investors |url=https://www.vcbacked.co/company/purple-metrics |website=VCBacked |access-date=August 14, 2026}}Profile data sourced and verified per the VCbacked methodology · Last funding round dated