Purple Metrics

São Paulo, Brazil

Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.

Sep 2023

Pre-Seed

Analytics Brand Marketing Marketing Predictive Analytics SaaS

Top Investors

AstellaRaio Capital040 VenturesIgor Mascarenhas

Founder Contacts

19,000+ verified contacts

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Frequently Asked Questions about Purple Metrics

Who are Purple Metrics's investors?

Purple Metrics's investors include Astella, Raio Capital, 040 Ventures, Igor Mascarenhas.

Where is Purple Metrics headquartered?

Purple Metrics is headquartered in São Paulo, Brazil.

What does Purple Metrics do?

Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.

What stage is Purple Metrics at?

Purple Metrics is at the Pre-Seed stage.

Cite this page

Free to use in articles, research, and reference works. Stable URL — will not change. Data on this page last updated September 25, 2023.

MLA

"Purple Metrics — Funding & Investors." VCBacked, September 25, 2023, https://www.vcbacked.co/company/purple-metrics. Accessed July 1, 2026.

APA

VCBacked. (2023). Purple Metrics — Funding & Investors. Retrieved July 1, 2026, from https://www.vcbacked.co/company/purple-metrics

Wikipedia (cite web)

{{cite web |title=Purple Metrics — Funding & Investors |url=https://www.vcbacked.co/company/purple-metrics |website=VCBacked |access-date=July 1, 2026}}

Profile data sourced and verified per the VCBacked methodology. Last funding round dated September 25, 2023.

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