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Fitness Startups

Updated July 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 746 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
746
Total Funding
$39.3M
Avg Funding
$1.9M
Global Reach
6
countries

Top Cities for Fitness

Edinburgh
Arlington
Tucson
Stockholm
London
Redwood City

Recently Funded Companies

Export
Edinburgh, United Kingdom

Smplicare is building a digital platform to bring peace of mind that your ageing loved ones are living safe, healthy and independent lives.

$36K raised
Oct 2024

Founder Contacts

30,000+ verified contacts

Arlington, United States

OxiWear is an ear wearable device that continuously monitors the oxygen levels and alerts the wearer when their oxygen levels falls too low

$50K raised
Oct 2024

Founder Contacts

30,000+ verified contacts

Tucson, United States

HydraWav3 is a first-of-its-kind, non-invasive wearable device designed for pain management professionals to reduce inflammation.

$250K raised
Oct 2025

Founder Contacts

30,000+ verified contacts

Stockholm, Sweden

Flowlife is a developer of massage, training, and recovery products.

$1.5M raised
Oct 2022

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Sporzy is a mobile application that allows the sports community to connect with athletes, sports fans, trainers and sports brands.

$242K raised
Oct 2022

Founder Contacts

30,000+ verified contacts

Redwood City, United States

Carrot features a six-stage program to engage and helps people to quit smoking.

$9.6M raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Shibuya, Japan

Zeal Boxing Fitness combines power of sports with the power of technology to provide a service that allows to enjoy fitness.

$2.0M raised
Oct 2025

Founder Contacts

30,000+ verified contacts

Limassol, Cyprus

You Control Calories offers an AI-based app for tracking calorie intake and activity with minimal manual input.

$411K raised
Oct 2025

Founder Contacts

30,000+ verified contacts

Zürich, Switzerland

Muuvr Labs is a proprietary active-data-for-crypto platform that motivates, connects and rewards sports community.

Oct 2024

Founder Contacts

30,000+ verified contacts

Carlsbad, United States

Fitness, Health & Wellness Tracking in Real-Time Using Saliva

$1.5M raised
Oct 2024

Founder Contacts

30,000+ verified contacts

Miami, United States

Rook provides a unified API that integrates and standardises wearable and health data for apps and software to access and use.

Oct 2024

Founder Contacts

30,000+ verified contacts

Irvine, United States

JOYA is a preventative skin health and wellness benefit platform that helps an employee benefit by companies.

$5.0M raised
Oct 2024

Founder Contacts

30,000+ verified contacts

Sheffield, United Kingdom

Hero of Health is an online platform that provides digital health management for people with chronic illnesses by promoting healthy aging.

$300K raised
Oct 2023

Founder Contacts

30,000+ verified contacts

San Diego, United States

Vessel is an at-home wellness tracker that helps in accessing, understanding, and optimizing health and wellness from the comfort of home.

$1.5M raised
Oct 2022

Founder Contacts

30,000+ verified contacts

Los Angeles, United States

Day-J is a health and wellness platform that offers users one-on-one coaching with licensed nutritionists, trainers, and mindset coaches.

$2.1M raised
Oct 2021

Founder Contacts

30,000+ verified contacts

New York, United States

NOVOS is a Longevity supplements brand.

$3.6M raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Cambridge, United States

Swing is an IoT-based fitness and gymming mobile application that provides weightlifting and fitness instruction and equipment online.

$320K raised
Oct 2023

Founder Contacts

30,000+ verified contacts

Brooklyn, United States

Ambition is a fitness and wellness venture firm.

$5.0M raised
Oct 2022

Founder Contacts

30,000+ verified contacts

Cape Coral, United States

Caerus Strength develops go-anywhere accessories and an on-demand video library for strength and resistance training.

$475K raised
Oct 2022

Founder Contacts

30,000+ verified contacts

Indianapolis, United States

All In Team Sports offers coaches the tools required to improve their athletes' performances.

$400K raised
Oct 2021

Founder Contacts

30,000+ verified contacts

New York, United States

YogaMantra offers online yoga classes, guided programs, and virtual sessions for fitness, flexibility, and mindfulness practice.

$5.0M raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Showing 726 to 746 of 746 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 746 fitness companies tracked in the VCBacked database.

Average Funding
$1.9M
Total Funding Tracked
$39.3M
Countries Represented
6

Distribution by Funding Stage

Other21 companies

Top Cities for Fitness

1.New York
2 companies$8.6M
2.Edinburgh
1 companies$36K
3.Arlington
1 companies$50K
4.Tucson
1 companies$250K
5.Stockholm
1 companies$1.5M

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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746 Fitness Startups (2026) — Recently Funded Companies, Investors & Rounds — Page 30 | VCBacked