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Consumer Goods Startups

Updated August 2026

Consumer-goods startups building direct-to-consumer brands, supply-chain platforms, and retail-enablement tools across personal care, home, food, beverage, apparel, and household categories.

Explore 908 recently funded consumer goods companies with verified founder contact information and fundraising data.

Total Companies
908
Total Funding
$168.3M
Avg Funding
$6.7M
Global Reach
6
countries

Top Cities for Consumer Goods

New York
Culver City
Las Vegas
Amsterdam
Paris
Chicago

Recently Funded Companies

Export
New York, United States

Saks is an e-commerce company that aims to expand its customer base in the growing online luxury fashion market.

Apr 2024

Founder Contacts

41,000+ verified contacts

Culver City, United States

Goat Group is a marketplace for authentic sneakers, apparel, and accessories.

Apr 2022

Founder Contacts

41,000+ verified contacts

Las Vegas, United States

Neato is a 2P eCommerce acceleration partner for middle market to enterprise CPG brands.

$25.0M raised
Apr 2026

Founder Contacts

41,000+ verified contacts

New York, United States

Launching Summer 2020. Stay in Táche here: http://www.pistachiomilk.com

$1.4M raised
Apr 2022

Founder Contacts

41,000+ verified contacts

Amsterdam, The Netherlands

Project Cece is a search engine for fair and sustainable fashion.

$120K raised
Apr 2022

Founder Contacts

41,000+ verified contacts

New York, United States

Xcel Brands is a brand management and media company engaged in the design, production, licensing, marketing, and direct-to-consumer.

$3.0M raised
Apr 2026

Founder Contacts

41,000+ verified contacts

Paris, France

Qiara is a new generation connected alarm that protects your home 24/7.

$15.5M raised
Apr 2023

Founder Contacts

41,000+ verified contacts

Paris, France

Selency is a community platform specialising in pre-owned furniture and decor items.

$38.1M raised
Apr 2022

Founder Contacts

41,000+ verified contacts

Chicago, United States

GoNanas is a women-owned food company that offers gluten-free and top allergen-free banana bread.

$5.8M raised
Apr 2026

Founder Contacts

41,000+ verified contacts

Balma, France

The Invascience Company provides high-performance, environmentally friendly mosquito control solutions.

$1.1M raised
Apr 2025

Founder Contacts

41,000+ verified contacts

Munich, Germany

Utry.me is an online sample market without prices that enables consumers to order products from the FMCG sampling market.

$1.1M raised
Apr 2022

Founder Contacts

41,000+ verified contacts

Boulder, United States

Spark Grills features proprietary wood and charcoal Briq system, loading and quick ignition in simple, seamless, and mess-free.

$7.0M raised
Apr 2022

Founder Contacts

41,000+ verified contacts

New York, United States

Parfait is a wig customization platform aimed at disrupting the category by integrating facial recognition.

$5.0M raised
Apr 2022

Founder Contacts

41,000+ verified contacts

Gothenburg, Sweden

Carrinet AB design and produce eco-friendly consumer bags with the aim of reducing the use of plastic.

$150K raised
Apr 2022

Founder Contacts

41,000+ verified contacts

Tempe, United States

Binho Board is a board game start-up that provides a comprehensive selection of games for various consumers.

$360K raised
Apr 2022

Founder Contacts

41,000+ verified contacts

Los Angeles, United States

Into The Multiverse is an education-first ecosystem for all things fungi.

Apr 2022

Founder Contacts

41,000+ verified contacts

Paris, France

Faume provides a white label technological and logistics solution to brands wishing to launch their second-hand offer.

$9.0M raised
Apr 2025

Founder Contacts

41,000+ verified contacts

Austin, United States

Guardian Bikes designs children's bicycles with the SureStop Brake System, offering safety, lightweight frames, and a 365-day test ride.

$19.0M raised
Apr 2025

Founder Contacts

41,000+ verified contacts

London, United Kingdom

Matoha Instrumentation is a manufacturing company that produces material identification devices.

$1.9M raised
Apr 2025

Founder Contacts

41,000+ verified contacts

New York, United States

Omsom is a venture-backed CPG brand bringing proud, loud Asian flavors into American homes.

Mar 2023

Founder Contacts

41,000+ verified contacts

Cambridge, United States

Dianthus is the world’s only AI-first E-commerce company – built from the ground up to help small to medium E-commerce brands.

$11.5M raised
Mar 2022

Founder Contacts

41,000+ verified contacts

San Francisco, United States

Canal is a distributed commerce platform that facilitates the retail or purchase of any product online.

$22.5M raised
Mar 2022

Founder Contacts

41,000+ verified contacts

Baltimore, United States

MF Fire is a fire technology company that uses combustion science to engineer superior fire products.

$199K raised
Mar 2024

Founder Contacts

41,000+ verified contacts

Los Angeles, United States

4th & Heart is an artisan producer of organic ghee, or clarified butter.

$200K raised
Mar 2024

Founder Contacts

41,000+ verified contacts

San Francisco, United States

Youth Foria is a manufacturer and online seller of cosmetic products.

$400K raised
Mar 2023

Founder Contacts

41,000+ verified contacts

Showing 351 to 375 of 908 companies

About the Consumer Goods Startup Ecosystem

The consumer goods sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Consumer Goods

Consumer Goods companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The consumer goods sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Consumer Goods Funding Breakdown

Here is how funding is distributed among the 908 consumer goods companies tracked in the VCBacked database.

Average Funding
$6.7M
Total Funding Tracked
$168.3M
Countries Represented
6

Distribution by Funding Stage

Other25 companies

Top Cities for Consumer Goods

1.New York
5 companies$9.4M
2.Paris
3 companies$62.6M
3.Los Angeles
2 companies$200K
4.San Francisco
2 companies$22.9M
5.Culver City
1 companiesUndisclosed

Related Industries

Companies in the consumer goods sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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