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Fitness Startups

Updated August 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 762 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
762
Total Funding
$820.8M
Avg Funding
$32.8M
Global Reach
6
countries

Top Cities for Fitness

Sydney
New Paltz
Madison
San Francisco
Brentwood
Boston

Recently Funded Companies

Export
Sydney, Australia

Alyte is a social fitness app where people can workout virtually with friends.

$3.0M raised
Apr 2022

Founder Contacts

41,000+ verified contacts

New Paltz, United States

Rewire Fitness is a mental fitness platform that helps athletes and teams reach their potential and avoid burnout.

Apr 2022

Founder Contacts

41,000+ verified contacts

Madison, United States

Huddle Up specializes in providing speech therapy, occupational therapy, and mental health services.

Apr 2024

Founder Contacts

41,000+ verified contacts

San Francisco, United States

Tonal is a smart home gym that uses artificial intelligence and coaching to provide strength training.

$130.0M raised
Apr 2023

Founder Contacts

41,000+ verified contacts

Brentwood, United States

Spartan Fitness Holdings is the leading boutique fitness platform and the Club Pilates system's largest franchise owner.

$30.0M raised
Apr 2023

Founder Contacts

41,000+ verified contacts

Boston, United States

Impact Biosystems develops hardware and software solutions for people in the health and fitness space.

$100K raised
Mar 2023

Founder Contacts

41,000+ verified contacts

Lehi, United States

HellaRoller is a customizable and adjustable roller that relieves pain and prevents injury for all body types.

$250K raised
Mar 2022

Founder Contacts

41,000+ verified contacts

Vancouver, Canada

Mikra is a biological sciences and consumer wellness company.

$6.6M raised
Mar 2022

Founder Contacts

41,000+ verified contacts

London, United Kingdom

The Sports Edit is a multi-channel retailer.

Mar 2022

Founder Contacts

41,000+ verified contacts

Central, Hong Kong

Halytus creates an innovative solutions for fitness.

$305K raised
Mar 2023

Founder Contacts

41,000+ verified contacts

Newport Beach, United States

FitLab is a fitness and sports lifestyle company that offers digital and boutique fitness studio experiences and merchandise.

$35.0M raised
Mar 2024

Founder Contacts

41,000+ verified contacts

New York, United States

Anise Health is a digital platform for mental health and wellbeing.

$100K raised
Mar 2025

Founder Contacts

41,000+ verified contacts

Dublin, Ireland

Danu is a wearable sports socks that offers health assessment and tracking services.

$3.7M raised
Mar 2023

Founder Contacts

41,000+ verified contacts

York, United States

RoxFit is the best HYROX workout tracker for preparation and performance on race day.

$2.5M raised
Mar 2026

Founder Contacts

41,000+ verified contacts

Victoria, Canada

VitaminLab creates an all-in one personalized supplement from your health data: health history, blood testing or health apps.

$636K raised
Mar 2025

Founder Contacts

41,000+ verified contacts

London, United Kingdom

ONE FIIT is the ‘fitness operating system’ that connects brands, gyms, and trainers with their communities.

$1.3M raised
Mar 2022

Founder Contacts

41,000+ verified contacts

Boston, United States

WHOOP provides wearable fitness technology and a subscription platform that tracks physiological data for health and performance insights.

$575.0M raised
Mar 2026

Founder Contacts

41,000+ verified contacts

New York, United States

Create Wellness offers creatine monohydrate gummies for improved focus, strength, and endurance, catering to health-conscious individuals.

$20.0M raised
Mar 2026

Founder Contacts

41,000+ verified contacts

Chagrin Falls, United States

The Wembley Club is a fitness centre facility that offers tennis, fitness, swimming, dining & entertainment and paddle activities.

$575K raised
Mar 2025

Founder Contacts

41,000+ verified contacts

Doylestown, United States

Wethrivv is a science-based company focusing on hair growth and post-procedure skincare.

$34K raised
Mar 2025

Founder Contacts

41,000+ verified contacts

San Francisco, United States

Newbody is a fitness mobile app that helps change the body in reality.

$1.0M raised
Mar 2022

Founder Contacts

41,000+ verified contacts

Bristol, United Kingdom

getUBetter provides recovery, prevention, support, and digital self-management, for all common musculoskeletal injuries and conditions.

Mar 2022

Founder Contacts

41,000+ verified contacts

London, United Kingdom

Heim Health is a healthcare firm using technology to deliver scalable, community-based solutions.

Mar 2026

Founder Contacts

41,000+ verified contacts

London, United Kingdom

Caterpillar Health is a digital rewards app for health promotion, education and behavioural change.

$591K raised
Mar 2022

Founder Contacts

41,000+ verified contacts

Menlo Park, United States

GOQii’s goal is to enable people across the world to “be the force” to unleash their untapped potential.

$10.0M raised
Mar 2022

Founder Contacts

41,000+ verified contacts

Showing 276 to 300 of 762 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 762 fitness companies tracked in the VCBacked database.

Average Funding
$32.8M
Total Funding Tracked
$820.8M
Countries Represented
6

Distribution by Funding Stage

Other25 companies

Top Cities for Fitness

1.London
4 companies$1.9M
2.San Francisco
2 companies$131.0M
3.Boston
2 companies$575.1M
4.New York
2 companies$20.1M
5.Sydney
1 companies$3.0M

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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