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Fitness Startups

Updated October 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 770 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
770
Total Funding
$235.0M
Avg Funding
$9.4M
Global Reach
6
countries

Top Cities for Fitness

London
Las Vegas
New York
Atlanta
Cupertino
Madrid

Recently Funded Companies

Export
London, United Kingdom

KLIQ is an all-in-one platform that enables Creators to launch their own apps and grow their community-focused digital businesses.

$1.5M raised
Feb 2024

Founder Contacts

41,000+ verified contacts

Las Vegas, United States

TruFusion has become the best group fitness franchise because they offer so many styles under one roof.

$3.5M raised
Feb 2024

Founder Contacts

41,000+ verified contacts

New York, United States

She Matters is a social networking platform dedicated to black women's mental health.

$2.0M raised
Feb 2024

Founder Contacts

41,000+ verified contacts

Atlanta, United States

Barbell Logic provides wellness and fitness services that include online coaching, custom programming, and nutrition.

Feb 2024

Founder Contacts

41,000+ verified contacts

Cupertino, United States

Talofa develops games that make players mentally and physically healthier

$6.3M raised
Jan 2024

Founder Contacts

41,000+ verified contacts

Madrid, Spain

All-in-one productivity software for wellness professionals designed to digitize and professionalize their business.

$5.4M raised
Jan 2024

Founder Contacts

41,000+ verified contacts

Saint Gallen, Switzerland

Galventa provides pharmaceutical manufacturing services for a micro-pellet-based food supplement that relieves sleep inertia symptoms.

$1.8M raised
Dec 2023

Founder Contacts

41,000+ verified contacts

Southlake, United States

Predictive Fitness is a health and fitness technology that prescribes and optimizes exercise based on user biometrics and genetics.

$825K raised
Dec 2023

Founder Contacts

41,000+ verified contacts

Berlin, Germany

Urban Sports offers a monthly flat rate for all kinds of sports activities in the city.

$104.4M raised
Dec 2023

Founder Contacts

41,000+ verified contacts

Saint Paul, United States

BetterYou is a digital wellness platform that helps people make better health and wellness decisions.

$6.0M raised
Dec 2023

Founder Contacts

41,000+ verified contacts

Lewes, United States

B2B SaaS Integrated as an SDK into Digital Health Companies adding a value service for the users, boosting revenue and engagement.

$1.1M raised
Dec 2023

Founder Contacts

41,000+ verified contacts

London, United Kingdom

We are Runna. We help people to train better and love running.

$6.3M raised
Nov 2023

Founder Contacts

41,000+ verified contacts

Park City, United States

Amp Human is a consumer products company that develops of an entirely new and trusted category of human performance tools.

$32.1M raised
Nov 2023

Founder Contacts

41,000+ verified contacts

Halifax, Canada

Bright Breaks offers a workplace wellness solution to boost employee wellness, connection, and productivity with 7-minute live micro-breaks.

$1.8M raised
Nov 2023

Founder Contacts

41,000+ verified contacts

Los Angeles, United States

Needed is a pregnancy nutrition and education company that provides perinatal nutrition system supplements for women.

$14.0M raised
Nov 2023

Founder Contacts

41,000+ verified contacts

Pittsburgh, United States

Trainwell is a one-on-one remote personal training experience designed to help you reach your fitness goals.

$6.5M raised
Oct 2023

Founder Contacts

41,000+ verified contacts

San Francisco, United States

NeuroTrainer measures, primes and optimizes the neural pathways that make high performers great.

$1.5M raised
Sep 2023

Founder Contacts

41,000+ verified contacts

Collegeville, United States

Kith + Kin is a purpose-built solution enabling trusted friends and family to organize and share information about their health.

$925K raised
Sep 2023

Founder Contacts

41,000+ verified contacts

London, United Kingdom

Visible warning of bacterial infection in packaging.

$620K raised
Sep 2023

Founder Contacts

41,000+ verified contacts

San Mateo, United States

Empowering exercise programs designed just for you, so you can chase the life you want at any age.

$17.0M raised
Sep 2023

Founder Contacts

41,000+ verified contacts

Redondo Beach, United States

Kinderfarms is a producer of natural wellness products.

$20.0M raised
Sep 2023

Founder Contacts

41,000+ verified contacts

Wilmington, United States

Top Nutrition Coaching is a provider of a personalized nutrition counseling platform.

$500K raised
Sep 2023

Founder Contacts

41,000+ verified contacts

London, United Kingdom

A B2B marketplace delivering tailored wellness and health programmes, while unlocking new income streams for fitness professionals.

$350K raised
Sep 2023

Founder Contacts

41,000+ verified contacts

Washington, United States

ZAMA Health is the premier behavioral health platform for the athletic community

$380K raised
Sep 2023

Founder Contacts

41,000+ verified contacts

Rancho Cordova, United States

Smart Spinal Solutions is a provider of a wearable device (Lia) that helps people gain a habit of a good posture.

$120K raised
Aug 2023

Founder Contacts

41,000+ verified contacts

Showing 476 to 500 of 770 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 770 fitness companies tracked in the VCBacked database.

Average Funding
$9.4M
Total Funding Tracked
$235.0M
Countries Represented
6

Distribution by Funding Stage

Other25 companies

Top Cities for Fitness

1.London
4 companies$8.8M
2.Las Vegas
1 companies$3.5M
3.New York
1 companies$2.0M
4.Atlanta
1 companiesUndisclosed
5.Cupertino
1 companies$6.3M

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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