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Fitness Startups

Updated July 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 746 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
746
Total Funding
$109.7M
Avg Funding
$4.4M
Global Reach
10
countries

Top Cities for Fitness

Sofia
Gothenburg
Ankara
Asheville
Sudbury
Kansas City

Recently Funded Companies

Export
Sofia, Bulgaria

Yoga Llama is an application for cell phones, making its usage easier for the customer.

$1.1M raised
Jul 2023

Founder Contacts

30,000+ verified contacts

Gothenburg, Sweden

Maurten is a Hydrogel Technology company.

$21.8M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

Ankara, Turkey

Lotus Flow is an online yoga, fitness, Pilates, and mindfulness platform that offers both audio and video content.

$300K raised
Jul 2021

Founder Contacts

30,000+ verified contacts

Asheville, United States

Elite HRV delivers real-time biomarker insights for stress, fitness, wellness, health, gaming, productivity, and more.

$6.0M raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Sudbury, Canada

Verv is creating the first-of-its-kind consumer-oriented, affordable, high-quality blood chemistry analyser.

$3.0M raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Kansas City, United States

OYO Fitness is an online marketplace that offers fitness products and services.

$345K raised
Jul 2022

Founder Contacts

30,000+ verified contacts

San Francisco, United States

The easiest way to add technique coaching and correction to sport and fitness products.

Jul 2022

Founder Contacts

30,000+ verified contacts

New York, United States

Cityrow Go is a rowing-based fitness app for smartphones or tablets.

$12.0M raised
Jul 2021

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Sudor helps creators transform their social media following into a lucrative revenue stream by creating a personalized app with Sudor.

$617K raised
Jul 2021

Founder Contacts

30,000+ verified contacts

Barcelona, Spain

Eholo is the management software for psychologists and clinics.

$291K raised
Jul 2025

Founder Contacts

30,000+ verified contacts

Madrid, Spain

Gundo is an E-commerce platform that offers ultra-personalized nutritional recommendations, based on artificial intelligence.

$31K raised
Jul 2025

Founder Contacts

30,000+ verified contacts

Washington, United States

Plan C is a public health creative campaign led by a small team of professional public health advocates, researchers, social justice.

$250K raised
Jul 2023

Founder Contacts

30,000+ verified contacts

Gold Coast, Australia

Gamified health and wellbeing challenges for Corporates, Brands and Fans. Play to Earn Crypto and Athlete NFTs now and in the Metaverse

Jul 2023

Founder Contacts

30,000+ verified contacts

Darlinghurst, Australia

GoWell was established in 2019 to match patients with health practitioners using ML/Ai

$34K raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Boston, United States

123 SEE wellness and fitness services company.

$22.0M raised
Jul 2025

Founder Contacts

30,000+ verified contacts

Mckinney, United States

Special Strong offers adapted fitness personal training for special needs with autism and other disabilities.

$778K raised
Jul 2024

Founder Contacts

30,000+ verified contacts

New York, United States

Kins is a modern physical therapy for injury and chronic pain.

$7.0M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

New Haven, United States

MyWowFit offers live, 1-on-1 virtual workouts with certified personal trainers from around the world

$300K raised
Jul 2021

Founder Contacts

30,000+ verified contacts

Minneapolis, United States

Cadre is a mobile app that offers mental health and wellness content, community interaction, and coaching for fitness.

$2.5M raised
Jul 2025

Founder Contacts

30,000+ verified contacts

Wolsztyn, Poland

Heavy Kinematic Machines has developed an app called SOLO which enables the user to track workouts and maintain a record of training & time.

$2.9M raised
Jul 2025

Founder Contacts

30,000+ verified contacts

Alexandria, United States

Clinical & Herbal Innovations provides natural products that address cardiovascular and anti-aging wellness.

$494K raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Dublin, Ireland

Hiiker is platform and community for hikers and hiking trails.

$501K raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Ottawa, Canada

Making a difference by improving the quality of life of older adults like our parents and grandparents.

$2.3M raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Chicago, United States

Nutrisense is a metabolic health platform that combines real-time monitoring with personalized dietitian coaching.

$25.0M raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Tennessee, United States

The OnStar System for the Human Body.

$250K raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Showing 101 to 125 of 746 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 746 fitness companies tracked in the VCBacked database.

Average Funding
$4.4M
Total Funding Tracked
$109.7M
Countries Represented
10

Distribution by Funding Stage

Other25 companies

Top Cities for Fitness

1.New York
2 companies$19.0M
2.Sofia
1 companies$1.1M
3.Gothenburg
1 companies$21.8M
4.Ankara
1 companies$300K
5.Asheville
1 companies$6.0M

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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746 Fitness Startups (2026) — Recently Funded Companies, Investors & Rounds | VCBacked