Skip to main content

Fitness Startups

Updated July 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 746 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
746
Total Funding
$159.9M
Avg Funding
$6.4M
Global Reach
6
countries

Top Cities for Fitness

Penticton
Detroit
Irvine
Bloomington
London
San Francisco

Recently Funded Companies

Export
Penticton, Canada

XCO is advancing physical, cognitive and biometric performance across the spectrum of health and aging.

$799K raised
Jul 2021

Founder Contacts

30,000+ verified contacts

Detroit, United States

Maxpro Fitness sells connected portable cable machines.

$163K raised
Jul 2023

Founder Contacts

30,000+ verified contacts

Irvine, United States

HyperIce is a wellness brand that provides recovery and movement enhancement technology for athletes and consumers.

$100.0M raised
Jul 2023

Founder Contacts

30,000+ verified contacts

Bloomington, United States

SummaForte is a Bloomington-based company that produces health and wellness products for esports players.

$2.0M raised
Jul 2021

Founder Contacts

30,000+ verified contacts

London, United Kingdom

upLYFT is working on the next generation of smart wearables to help with musculoskeletal issues related with ageing.

$675K raised
Jul 2025

Founder Contacts

30,000+ verified contacts

San Francisco, United States

Kayyo develops an AI-driven platform for MMA training and competing.

$1.1M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

Worcester, United Kingdom

DocHQ helps people to recover from illness faster through online GP video consultations, prescription delivery, medical support & advice

Jul 2023

Founder Contacts

30,000+ verified contacts

New York, United States

Noula is a precision hormonal health company, empowering patients with customized health insights and 1-on-1 coaching from experts.

$100K raised
Jul 2022

Founder Contacts

30,000+ verified contacts

San Francisco, United States

ShareWell is a peer assistance platform that allows users to participate in small group video sessions.

Jul 2025

Founder Contacts

30,000+ verified contacts

Vancouver, Canada

WELL Health is a healthcare technology company empowering providers across North America with innovative digital tools and services.

$6.8M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

New York, United States

FORTË, a B2B/SaaS solution enabling gyms, influencers & teams to build an interactive video monetization platform w/ community engagement.

Jul 2023

Founder Contacts

30,000+ verified contacts

Saarbrücken, Germany

Enduco is an AI-powered fitness app that delivers personalized endurance training plans for runners and cyclists.

$2.1M raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Birmingham, United Kingdom

Nourished provides a customized nutrition product that uses patented 3D printing technology to create bespoke gummy vitamins on demand.

$18.7M raised
Jun 2026

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Second Nature is a digital programme that helps people lead healthier lives

Jun 2022

Founder Contacts

30,000+ verified contacts

Bellevue, United States

JAXJOX introduces InteractiveStudio, a fitness platform that combines connected strength-training equipment with live and on-demand content.

Jun 2022

Founder Contacts

30,000+ verified contacts

Newbury Park, United States

Freebeat is an e-commerce platform that provides gym equipment and other products.

$40K raised
Jun 2023

Founder Contacts

30,000+ verified contacts

New York, United States

Nextiles builds a fitness system that helps people exercise better, more safely, and more efficiently.

$5.0M raised
Jun 2022

Founder Contacts

30,000+ verified contacts

Paris, France

FeetMe is a digital health company that provides a technology platform for in-clinic and real-world gait and activity assessments.

Jun 2024

Founder Contacts

30,000+ verified contacts

Montpellier, France

Thess offers individual wellness and fitness services for older people.

$2.7M raised
Jun 2022

Founder Contacts

30,000+ verified contacts

Montréal, Canada

PlayFitt is a fitness platform using experience in sports analytics, machine learning, and video games.

$2.5M raised
Jun 2022

Founder Contacts

30,000+ verified contacts

Washington, United States

Fitfighter is a weight system that offers gym programs and military training to its clients.

$2.5M raised
Jun 2022

Founder Contacts

30,000+ verified contacts

Dover, United States

Innovative Wellness Systems (IWS) is a data analytics company for human moblity

$150K raised
Jun 2023

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Craft Gin Club's mission is to transform the way gin lovers discover and enjoy new gins.

$1.0M raised
Jun 2023

Founder Contacts

30,000+ verified contacts

San Diego, United States

Welfie is a school health platform helping k-12 schools deal with the health issues of their time.

$150K raised
Jun 2023

Founder Contacts

30,000+ verified contacts

Galway, Ireland

Revive Active is a revolutionary nutritional health food supplement which delivers increased energy, maintains the immune system.

$13.4M raised
Jun 2022

Founder Contacts

30,000+ verified contacts

Showing 126 to 150 of 746 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 746 fitness companies tracked in the VCBacked database.

Average Funding
$6.4M
Total Funding Tracked
$159.9M
Countries Represented
6

Distribution by Funding Stage

Other25 companies

Top Cities for Fitness

1.London
3 companies$1.7M
2.New York
3 companies$5.1M
3.San Francisco
2 companies$1.1M
4.Penticton
1 companies$799K
5.Detroit
1 companies$163K

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

Ready to Connect with Fitness Startups?

Perfect for: B2B sales teams targeting fitness companies, investors exploring sector opportunities, and service providers looking for funded companies ready to scale.

Get Started - Access Contact Information

Join thousands of sales teams, investors, and service providers using VCBacked