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Sporting Goods Startups

Updated July 2026

Companies in the sporting goods sector developing innovative solutions and technologies.

Explore 155 recently funded sporting goods companies with verified founder contact information and fundraising data.

Total Companies
155
Total Funding
$205.2M
Avg Funding
$8.2M
Global Reach
9
countries

Top Cities for Sporting Goods

Lyon
Rolle
Louisville
Ketchum
Amsterdam
Bozeman

Recently Funded Companies

Export
Lyon, France

Muule, an ethical outdoor equipment distributor, examines companies before distributing them.

$750K raised
Sep 2023

Founder Contacts

30,000+ verified contacts

Rolle, Switzerland

Equip Sport offers self-service lockers for premium sports rental.

$5.2M raised
Sep 2022

Founder Contacts

30,000+ verified contacts

Louisville, United States

Guardian Baseball is an online marketplace for sporting goods.

$250K raised
Sep 2022

Founder Contacts

30,000+ verified contacts

Ketchum, United States

DECKED is an in-vehicle storage solution giving you full use of your truck bed or van.

$10.7M raised
Sep 2022

Founder Contacts

30,000+ verified contacts

Amsterdam, The Netherlands

Hellorider is an online bicycle leasing platform that connects employers, car leasing companies, bicycle brands, and bicycle dealers.

$442K raised
Sep 2022

Founder Contacts

30,000+ verified contacts

Bozeman, United States

Beringia is an apparel retail company that designs, develops and produces mountaineering, sports and outdoor adevnture clothes.

$300K raised
Sep 2023

Founder Contacts

30,000+ verified contacts

Brisbane, Australia

VALD provides innovative human measurement technology to elite sporting teams, clinics, universities, hospitals and defence departments

Sep 2024

Founder Contacts

30,000+ verified contacts

Annecy-le-vieux, France

Barooders is the community platform to buy and sell second-hand sports equipment.

$2.2M raised
Sep 2022

Founder Contacts

30,000+ verified contacts

Troy, United States

Vara Safety is a technology company focused on advanced biometric access

$250K raised
Sep 2022

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Vanquish Fitness is an e-commerce company for fitness garments.

$1.4M raised
Sep 2025

Founder Contacts

30,000+ verified contacts

Tigard, United States

Studson is a protective head gear manufacturing company that offers vented and non-vented helmets for outdoor sports.

$2.5M raised
Sep 2023

Founder Contacts

30,000+ verified contacts

Paris, France

Colizey is an online marketplace dedicated to sporting goods.

$9.5M raised
Sep 2021

Founder Contacts

30,000+ verified contacts

Donegal, Ireland

FitPink offers functional fitness gear and apparel for women.

$420K raised
Sep 2021

Founder Contacts

30,000+ verified contacts

Anoka, United States

Revelyst is a collective of makers who design and manufacture performance gear and precision technologies.

$150.0M raised
Sep 2024

Founder Contacts

30,000+ verified contacts

Lège, France

Akewatu offers a wide collection of sporting goods such as surfboard, skateboard, clothing and related accessories.

$775K raised
Sep 2022

Founder Contacts

30,000+ verified contacts

White Plains, United States

Superstar Racing Experience is a back-to-basics racing series set to re-ignite the passion of motorsports fan.

$8.0M raised
Sep 2022

Founder Contacts

30,000+ verified contacts

San Diego, United States

Sheoly.com is your PERSONALISED online shoe store, making buying shoes online easy, accurate and enjoyable.

$50K raised
Sep 2022

Founder Contacts

30,000+ verified contacts

Arganda, Spain

Ossby designs and sells folding electric bicycles for personal transportation and urban mobility use.

$199K raised
Sep 2022

Founder Contacts

30,000+ verified contacts

Disentis, Switzerland

Anavon manufactures and sells tailor made ski products and DIY ski construction workshops.

$700K raised
Aug 2022

Founder Contacts

30,000+ verified contacts

Knottingley, United Kingdom

J’s Cycle Shack is a bicycle brand that provides quality, innovative and inspiring cycling products and accessories.

$255K raised
Aug 2023

Founder Contacts

30,000+ verified contacts

Wicklow, Ireland

Sports Impact Technologies provides real-time impact detection for safer sports.

$761K raised
Aug 2025

Founder Contacts

30,000+ verified contacts

London, United Kingdom

GoJoe is a social fitness app motivating people to exercise using stuff like the team, NFTs, and influencers.

$3.1M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

Redhill, United Kingdom

Leopard provides digital connection and data insights to the bicycle and micromobility industry via the IoT solution and service.

$772K raised
Jul 2021

Founder Contacts

30,000+ verified contacts

Vancouver, Canada

Fibernx develops sustainable carbon fiber and carbon nanofiber materials for industrial and energy applications.

$1.0M raised
Jul 2025

Founder Contacts

30,000+ verified contacts

Kirkland, United States

Teamatical manufactures custom athletic jerseys and apparel.

$5.8M raised
Jul 2022

Founder Contacts

30,000+ verified contacts

Showing 1 to 25 of 155 companies

About the Sporting Goods Startup Ecosystem

The sporting goods sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Sporting Goods

Sporting Goods companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The sporting goods sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Sporting Goods Funding Breakdown

Here is how funding is distributed among the 155 sporting goods companies tracked in the VCBacked database.

Average Funding
$8.2M
Total Funding Tracked
$205.2M
Countries Represented
9

Distribution by Funding Stage

Other25 companies

Top Cities for Sporting Goods

1.London
2 companies$4.4M
2.Lyon
1 companies$750K
3.Rolle
1 companies$5.2M
4.Louisville
1 companies$250K
5.Ketchum
1 companies$10.7M

Related Industries

Companies in the sporting goods sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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155 Sporting Goods Startups (2026) — Recently Funded Companies, Investors & Rounds | VCBacked