Failed E-Commerce Startups
154 venture-backed e-commerce startups have shut down after raising $7.3B combined — about 7% of the entire graveyard. The biggest cohort last raised in 2022, and the most common final round was Seed.
E-commerce startups died in two waves: the DTC brands whose paid-acquisition math collapsed with iOS privacy changes, and the pandemic-era logistics and quick-commerce bets sized for demand that receded.
The Damage, by the Numbers
$4.4M
Median raised before shutdown
$47.5M
Average raised — the big flameouts drag it up
15
Died holding $100M+ in funding
1
Raised $1B+ and still closed
Class of the crash
Closed e-commerce startups by year of their final funding round
53
72
22
5
2021
$2.8B
2022
$3.6B
2023
$311.9M
2024
$552.5M
How far they got
Last round raised before shutting down
Pre-Seed
24
Seed
56
Series A
22
Series B
10
Series C+
4
Post-IPO
2
Debt & Notes
9
Other
27
Based on the last five years of fundraising data tracked in the VCbacked database.
The Graveyard
Showing 100 of 154 closed startups
Company | Raised | Last Round | What They Did | Location | Founders | Site | Contact |
|---|---|---|---|---|---|---|---|
Gorillas | $1.3B | Program | Gorillas is a delivery startup that allows customers to order groceries and other household items. | Berlin, Berlin, Germany | Elmar Broscheit | Reveal | |
Heyday | $800.0M | Series C | Heyday offers a digital marketplace space built for sellers to accelerate consumer product brands. | San Francisco, California, United States | Adam R. Gerchen | Reveal | |
Shift | $504.0M | Post-IPO | Shift is an online marketplace for buying and selling used cars. | San Francisco, California, United States | Christian Ohler | Reveal | |
Deliverr | $490.9M | Series E | Deliverr is a fulfillment service that facilitates shipping services for e-commerce businesses. | San Francisco, California, United States | Harish Abbott | Reveal | |
Elevate Brands | $372.5M | Venture | Elevate Brands buys consumer Amazon FBA brands and elevates them to their full potential. | Austin, Texas, United States | Jeremy Bell | Reveal | |
Zilingo | $347.9M | Debt | Zilingo is a commerce platform that is making the fashion and beauty supply chain more efficient through technology. | Singapore, Central Region, Singapore | Ankiti Bose | Reveal | |
Moonshot Brands | $340.0M | Debt | Moonshot Brands acquires, operates, and grows e-commerce businesses. | Oakland, California, United States | Allan Fisch | Reveal | |
Inxeption | $336.5M | Debt | Inxeption is a cloud-based digital commerce platform that helps B2B companies accelerate growth and manage logistics. | Brisbane, California, United States | Farzad Dibachi | Reveal | |
Cap Hill Brands | $250.0M | Series B | Cap Hill Brands is a consumer products company that invests in and operates great e-commerce and DTC brands. | Seattle, Washington, United States | Jason Leekeenan | Reveal | |
Flip | $238.8M | Series C | Flip is a social commerce platform that combines social networking with e-commerce. | El Segundo, California, United States | Jonathan Ellman, Noor Agha | Reveal | |
Tradesy | $187.7M | Series D | Tradesy is the peer-to-peer luxury fashion resale platform in the US. | Culver City, California, United States | John Hall | Reveal | |
Foxtrot | $185.4M | Debt | Foxtrot is a mobile app that lets customers shop a curated collection of drinks, food, and everyday essentials. | Chicago, Illinois, United States | Taylor Bloom | Reveal | |
Parker | $177.0M | Series B | Parker offers corporate credit cards to help e-commerce businesses pay expenses and manage their finances. | New York, New York, United States | Milan Ray, Yacine Sibous | Reveal | |
Shryne Group | $170.0M | Debt | Shryne Group engages in the cultivation and retail of cannabis. | Los Angeles, California, United States | James Kim | Reveal | |
Recharge | $118.2M | Debt | Recharge connects brands effortlessly with customers through their unified prepaid platform solutions | Amsterdam, Noord-Holland, The Netherlands | Dirk Ueberbach | Reveal | |
Carbon6 | $81.9M | Series A | Carbon6 provides a software suite to help online entrepreneurs streamline everyday operations and improve profitability. | Toronto, Ontario, Canada | Beau Crabill | Reveal | |
Pandion | $76.4M | Series B | Pandion is a provider of a parcel network technology for e-commerce residential delivery. | Seattle, Washington, United States | Scott Ruffin | Reveal | |
Mr Yum | $73.1M | Series A | Mr Yum is a mobile ordering platform that provides a visual menu and tool for table ordering, pickup, and delivery. | Collingwood, Victoria, Australia | Adrian Osman | Reveal | |
Abound | $63.8M | Series B | Abound is a marketplace that helps entrepreneurs gain the insights and connections needed to place their products on retail shelves. | New York, New York, United States | Bill Shope | Reveal | |
Catch Co. | $54.1M | Venture | Catch Co. creates products, content, and experiences for the modern angler. | Chicago, Illinois, United States | Ryan McDonnell | Reveal | |
Profound Commerce | $53.0M | Series A | Profound Commerce is a brand holding company with an employee presence in Austin, TX and Cebu City, Philippines. | Austin, Texas, United States | Matt Howitt | Reveal | |
Logik.io | $51.0M | Series B | Logik.io is an ecommerce logic engine platform focused on developing headless configuration technologies. | Chicago, Illinois, United States | Christopher Shutts, Fazal Gupta, Jeffrey Wilkins, Richard Jones | Reveal | |
Cajoo | $47.2M | Series A | Cajoo is the French Q-commerce company that delivers groceries to your door in minutes | Paris, Ile-de-France, France | Henri Capoul | Reveal | |
Kaiyo | $43.0M | Series B | Kaiyo is an online marketplace that offers pre-owned furniture with sustainable design and provides pickup and delivery services. | New York, New York, United States | Alpay Koralturk | Reveal | |
Eurora | $42.0M | Secondary | Eurora develops an e-commerce suite of customs compliance tools. | Tallinn, Harjumaa, Estonia | Marko Lastik | Reveal | |
Thread | $40.7M | Series B | Thread operates as an online personal styling platform designed to help men find clothes. | London, England, United Kingdom | Ben Phillips | Reveal | |
Lantern | $40.0M | Seed | Lantern is the cannabis e-commerce marketplace and on-demand delivery platform. | Grand Rapids, Michigan, United States | Justin Robinson | Reveal | |
Parade | $36.5M | Series B | Parade is an underwear company that creates designer and eco-friendly fabrics undergarments. | Brooklyn, New York, United States | Jack DeFuria | Reveal | |
ProntoPro | $32.3M | Venture | ProntoPro is a marketplace that connects people in need with artisans and professional workers and small businesses. | Milano, Lombardia, Italy | Marco Ogliengo | Reveal | |
MakersPlace | $32.0M | Series A | MakersPlace is an authentic and unique digital creation platform powered by blockchain technology for digital creators. | San Francisco, California, United States | Yash Nelapati | Reveal | |
Favo | $31.1M | Series A | Favo is a supermarket shopping community that connects local entrepreneurs and neighbors. | São Paulo, Sao Paulo, Brazil | Alejandro Ponce | Reveal | |
Returnly | $30.2M | Venture | Returnly is the provider of digital return experiences for direct-to-consumer brands. | San Francisco, California, United States | Eduardo Vilar | Reveal | |
Cana Technology | $30.0M | Seed | Consumer Electronics Beverage Technology | Emeryville, California, United States | Andrés Vargas | Reveal | |
Alaiko | $30.0M | Series A | Alaiko is a logistic-as-a-service platform that automates warehouse processes to streamline logistics. | Munich, Bayern, Germany | Gabriel Thomalla | Reveal | |
PredictSpring | $29.3M | Series B | PredictSpring provides a seamless omni-channel experience that brings the best of mobile technology to consumer and store associate apps. | Los Altos, California, United States | Nitin Mangtani | Reveal | |
Canal | $27.0M | Series A | Canal is a distributed commerce platform that facilitates the retail or purchase of any product online. | San Francisco, California, United States | Bennett Carroccio | Reveal | |
Quidd | $19.8M | Series A | Quidd is the marketplace for buying and selling digital collectibles. Over 2.1B assets issued. Backed by Sequoia. | New York, New York, United States | Erich Wood | Reveal | |
Buymie | $19.2M | Venture | Buymie is an Ireland-based same-day grocery delivery company. | Dublin, Dublin, Ireland | Artavazd Sokhikyan | Reveal | |
CoreLeap | $18.6M | Seed | CoreLeap streamlines ecommerce returns. | Omaha, Nebraska, United States | Doug Nielsen | Reveal | |
CUDONI | $17.8M | Series B | Europe's only full-service luxury resale platform. Effortlessly buy and sell authentic designer items at up to 90% off retail price. | London, England, United Kingdom | James Harford-Tyrer | Reveal | |
Airhouse | $16.5M | Series A | Airhouse is an end-to-end fulfillment solution for ecommerce companies. | San Francisco, California, United States | Kevin Gibbon | Reveal | |
Pepper Pantry | $16.0M | Series A | Pepper Pantry is an online food supplier of groceries and kitchen staples. | Mandan, North Dakota, United States | Bowie Cheung | Reveal | |
Hola Cash | $15.8M | Venture | LatAm’s first CheckoutOS solution. | Mexico City, Distrito Federal, Mexico | — | Reveal | |
Lampoo | $14.3M | Series A | The one-of-a-kind marketplace for authenticated second-hand luxury clothing and accessories. | Milan, Lombardia, Italy | Enrico Trombini | Reveal | |
Bruush | $13.5M | Post-IPO | Keep your teeth healthy and white with Brüush - a premium electric toothbrush subscription with a luxury look and feel | Vancouver, British Columbia, Canada | Aneil Manhas | Reveal | |
Rush ReCommerce | $12.9M | Series A | Rush ReCommerce provides returns solution for ecommerce home goods. | Omaha, Nebraska, United States | Doug Nielsen | Reveal | |
Conjure | $12.7M | Venture | Conjure is an online furniture rental company that serves as an alternative to furniture ownership. | New York, New York, United States | Daniel Ramirez | Reveal | |
Riogrande | $12.0M | Series A | Riogrande is an e‑commerce aggregator that acquires, operates, and scales consumer brands. | Mexico City, Distrito Federal, Mexico | Fede Naides | Reveal | |
RateS | $11.5M | Series A | Rate is a social commerce startup focused on Tier-2/3 cities in rural Indonesia. | Singapore, Central Region, Singapore | Davis Gay | Reveal | |
Yoello | $11.3M | Series A | Yoello is a payments platform building infrastructure that connects banks and payment networks to merchants consumers. | Cardiff, Cardiff, United Kingdom | Anton Manley | Reveal | |
Burro | $10.9M | Series A | On-demand delivery, moving and hauling. | Austin, Texas, United States | Ethan Hurtado | Reveal | |
HERO | $10.0M | PE | HERO is a Virtual Shopping Platform for eCommerce. | London, England, United Kingdom | Adam Levene | Reveal | |
MegaBite Food | $9.5M | Seed | Multibrand cloud kitchen restaurant that operates premium gastronomic brands and sells them at midrange prices to middle class of LATAM. | Lima, Lima, Peru | Pedro Neira Ferrand | Reveal | |
Halla | $9.5M | Note | Halla is an A.I. company that designs and develops real-time personalization solutions for grocers. | Los Angeles, California, United States | Gabriel Nipote | Reveal | |
Queenly | $9.4M | Program | The leading marketplace for formalwear | San Francisco, California, United States | Kathy Zhou | Reveal | |
Nude | $9.4M | Seed | Nude a new way to save for and purchase your first home. | Glasgow, Glasgow City, United Kingdom | Crawford Taylor | Reveal | |
Speakeasy | $8.8M | Seed | Speakeasy is a wine and spirits technology company and e-commerce platform | San Diego, California, United States | Josh Jacobs | Reveal | |
GoWild | $8.3M | Seed | Social commerce platform driven by a data-driven shopping experience that makes outdoor activities easy to learn & fun to share | Louisville, Kentucky, United States | Brad Luttrell | Reveal | |
Shopmatic | $8.2M | Corporate | Shopmatic is an e-commerce technology company that provides a platform for business owners to help them establish an online presence. | Singapore, Central Region, Singapore | Anurag Avula | Reveal | |
Wise Apple | $7.1M | Venture | Wise Apple makes life easier by making lunch better - by delivering fresh, custom, ready-to-serve lunches and snacks directly to your door. | Chicago, Illinois, United States | Nathan Cooper | Reveal | |
Pinemelon | $7.0M | Venture | Vertically integrated farmers’ market + local-first online supermarket | Denver, Colorado, United States | Alexey Lee | Reveal | |
EasyBins | $6.7M | Seed | EasyBins is an online retail platform used to offer free grocery delivery. | Springdale, Arkansas, United States | James Farmer | Reveal | |
Print Syndicate | $6.3M | Undisclosed | Print Syndicate offers its consumers access to timely, curated, and well-designed products that allow them to express who they are. | Columbus, Ohio, United States | Michael Limes | Reveal | |
Bother | $6.1M | Seed | Bother operates as an online grocery delivery startup. | London, England, United Kingdom | Douglas Morton | Reveal | |
Shoptrue | $6.0M | Seed | Shoptrue is a consumer-facing fashion marketplace offering a personalized shopping experience. | Salt Lake City, Utah, United States | Romney Evans | Reveal | |
Cortina | $6.0M | Seed | Cortina Helps eCommerce Brands Sell Complementary Products without Inventory or Capital Risk | New York, New York, United States | Brooke Cundiff | Reveal | |
Castiron | $6.0M | Seed | Castiron is an e-commerce company that helps independent cooks, bakers, and food artisans start, build, and grow their businesses. | Indianapolis, Indiana, United States | Mark Josephson | Reveal | |
Sooper | $5.9M | Seed | Sooper is a managed B2B marketplace that connects building materials retailers with suppliers, making B2B commerce convenient and easy. | São Paulo, Sao Paulo, Brazil | Hygor Dupin | Reveal | |
Genie | $5.8M | Seed | Genie is a provider of a Shopify inventory management solution for fast-growing merchants. | London, England, United Kingdom | Sebastiaan Debrouwere | Reveal | |
The Edit LDN | $5.4M | Angel | The Edit LDN is an online store designed to offer streetwear and limited-edition footwear. | London, England, United Kingdom | — | Reveal | |
Bnex Retail Tech | $5.2M | Series A | Bnex applies artificial intelligence, analytics, and CRM algorithms to optimize consumer marketing processes for Brazilian Retailers. | São José do Rio Prêto, Sao Paulo, Brazil | Fernando Gibotti | Reveal | |
GoodGood | $5.1M | Seed | GoodGood is an online store that delivers a wide range of drinks, snacks, ice creams, wine, craft beers, and beverages. | Toronto, Ontario, Canada | Kris Linney | Reveal | |
Bounty | $5.0M | Seed | Bounty helps creators monetize brand reviews and recommendations on social media. | Los Angeles, California, United States | Abe Wolke | Reveal | |
Apperto | $5.0M | Undisclosed | Our mission is to improve people's life in Latin-American low tier cities & rural areas. | Mexico City, Distrito Federal, Mexico | Angelo Antonelli | Reveal | |
Kudos Labs | $4.9M | Seed | Kudos is a reward platform for gamers with the mission to give back to the community. | Stockholm, Stockholms Lan, Sweden | — | Reveal | |
Picker | $4.7M | Seed | Picker is an App where you discover the best products shared by people you know | Barcelona, Catalonia, Spain | Enric Gabarro | Reveal | |
Vinebase | $4.4M | Seed | Vinebase is building a DTC platform to connect wine lovers with small wineries. | San Francisco, California, United States | Chantam Duong | Reveal | |
Marmalade | $4.3M | Seed | Marmalade is an online platform to discover the best small brands no one’s heard of… yet. | Brooklyn, New York, United States | Chris Chan | Reveal | |
Upscribe | $4.0M | Seed | Powering the next generation of subscription eCommerce. | Los Angeles, California, United States | Dileepan Siva | Reveal | |
Markai | $4.0M | Seed | Markai build bridges across borders by bringing leading Asia-based e-commerce brands to a global audience. | San Francisco, California, United States | Chenyu Ren | Reveal | |
Noops | $4.0M | Seed | Noops is an omnichannel brand of better for you plant-based snacks | New York, New York, United States | Gregory Struck | Reveal | |
ZITICITY | $3.7M | Venture | ZITICITY is a transportation and logistics firm that offers fast delivery of groceries and couriers within a day. | Vilnius, Vilniaus Apskritis, Lithuania | Karolis Januškas | Reveal | |
LeaseCloud | $3.7M | Seed | LeaseCloud offers a completely digital customer journey for e-commerce and retail in their digital platform. | Stockholm, Stockholms Lan, Sweden | Martin Björnström | Reveal | |
Ocurate | $3.5M | Seed | Ocurate is a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses. | San Francisco, California, United States | Tobias Konitzer | Reveal | |
Empire | $3.5M | Pre-Seed | Empire is a Delaware Corporation, which focuses on e-commerce, cloud computing, Social networking, and artificial intelligence. | Seattle, Washington, United States | — | Reveal | |
CartUp AI | $3.5M | Program | SaaS, ecommerce, generative AI, discovery, personalization | San Francisco, California, United States | Arvind Rapaka | Reveal | |
Bold Strategies | $3.4M | Venture | Bold Strategies operates as a retail consultancy that creates and executes e-commerce growth plans for growth-oriented CPG firms. | Rogers, Arkansas, United States | Allan Peretz | Reveal | |
Somm & DINR | $3.1M | Seed | SaaS, Wine, FoodTech, Pairing, Recommendation Engine, Marketplace, Experiences | Toronto, Ontario, Canada | Jennifer Tkachuk-Tremblay Stasiewich | Reveal | |
CoLab | $3.0M | Seed | CoLab is an online food and beverage store that offers meals, fruit, vegetables, meat, seafood, eggs, dairy, and dessert products. | Sydney, New South Wales, Australia | — | Reveal | |
Rush | $3.0M | Seed | Rush is Order Tracking & Notifier SaaS that increases store revenue and lower cost of support in post purchase cycle. | Sofia, Grad Sofiya, Bulgaria | Kiril Kirilov | Reveal | |
SELLinALL | $3.0M | Corporate | SELLinALL offers a complete suite of integrated solution that helps online merchants sell well and sell more. | Singapore, Central Region, Singapore | Mallikarjun Yagnavajulla | Reveal | |
Hatsa! | $2.9M | Series A | Shoppingbuddy and social shopping platform. | Rotterdam, Zuid-Holland, The Netherlands | Albert van Dijke | Reveal | |
Jack & Bry | $2.9M | Seed | Jack & Bry is a food tech company, creating the tastiest, meatiest meat-free meats on the planet from jackfruit | London, England, United Kingdom | Bryony Tinn-Disbury | Reveal | |
T4L | $2.8M | Crowdfund | EV Membership All-Inclusive Subscription Company - Pre-IPO | Naples, Florida, United States | Allen Witters | Reveal | |
Ninja Delivery | $2.8M | Seed | Ninja Delivery is an e-commerce website that provides delivery for foods, drinks, and household items. | Toronto, Ontario, Canada | — | Reveal | |
Vidia | $2.7M | Seed | Vidia is a digital marketplace that allows the purchase of surgeries by individuals without access to health plans. | São Paulo, Sao Paulo, Brazil | Thiago Bonini | Reveal | |
Lalaland | $2.6M | Seed | Lalaland utilizes artificial intelligence to create models for fashion brands to show their collections for any size and skin tone. | Amsterdam, Noord-Holland, The Netherlands | Michael Musandu | Reveal | |
Dropp | $2.4M | Seed | Sustainable same day delivery | Berlin, Berlin, Germany | Alessa Vogler | Reveal | |
PrivateDeal | $2.3M | Seed | PrivateDeal developed the first automated online price negotiation solution, using AI to personalize prices for each buyer. | Lausanne, Vaud, Switzerland | Isabelle Mauguin | Reveal | |
IN-HOUSE | $2.2M | Seed | IN-HOUSE is a next-generation online marketplace for fashion to search, discover, and shop apparel brands. | New York, New York, United States | Maz Obuz | Reveal |
+54 more closed startups
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Frequently Asked Questions
How many e-commerce startups have failed?
The VCbacked Startup Graveyard currently tracks 154 venture-backed e-commerce startups that have shut down, collectively raising $7.3B before closing. That is roughly 7 percent of all closed companies in the database, which is based on the last five years of fundraising data.
What is the biggest e-commerce startup failure?
By total capital raised, the largest e-commerce failure in the database is Gorillas, which raised $1.3B before shutting down.
Why do e-commerce startups fail?
E-commerce startups died in two waves: the DTC brands whose paid-acquisition math collapsed with iOS privacy changes, and the pandemic-era logistics and quick-commerce bets sized for demand that receded. Across the dataset, the most common last round before shutdown in e-commerce was Seed, and the largest cohort of failures last raised in 2022.
Can I contact founders of failed e-commerce startups?
Founder names are shown free on this page for every closed e-commerce company. VCbacked paid plans reveal verified founder contact details where available and unlock CSV export.