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Fitness Startups

Updated August 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 762 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
762
Total Funding
$110.5M
Avg Funding
$4.4M
Global Reach
12
countries

Top Cities for Fitness

Houston
Leiria
São Paulo
Mantova
Wilmington
San Francisco

Recently Funded Companies

Export
Houston, United States

The smart ecosystem of sports equipment - starting with the first portable basketball shooting machine.

$250K raised
Jan 2025

Founder Contacts

41,000+ verified contacts

Leiria, Portugal

BHOUT is a gaming company with the heart of a fitness leader that created the first Boxing Bag with a brain.

Jan 2025

Founder Contacts

41,000+ verified contacts

São Paulo, Brazil

Sanii provides wellness and fitness services and promotes activities for memory and social interaction.

$923K raised
Nov 2025

Founder Contacts

41,000+ verified contacts

Mantova, Italy

Johix is a fintech company that lets companies rent assets and offer subscription to customers.

$346K raised
Nov 2025

Founder Contacts

41,000+ verified contacts

Wilmington, United States

Doko has created telemedicine technology that is high-quality, secure, and scalable, allowing doctors to give care to patients remotely.

$395K raised
Nov 2021

Founder Contacts

41,000+ verified contacts

San Francisco, United States

AthleteIQ is an AI-powered EMG wearable delivering real-time muscle insights to prevent injuries.

$250K raised
Jan 2024

Founder Contacts

41,000+ verified contacts

San Francisco, United States

Paceline is a health and wellness platform that rewards physical activity with financial benefits.

Jan 2024

Founder Contacts

41,000+ verified contacts

Copenhagen, Denmark

Pioneering the future of nutrition with on-demand protein-infused food & beverages, blending e-commerce with the immediacy of retail.

$1.2M raised
Jan 2024

Founder Contacts

41,000+ verified contacts

Belo Horizonte, Brazil

Fitness and health game app for people to transform health and body

$1.0M raised
Nov 2023

Founder Contacts

41,000+ verified contacts

Portland, United States

Chalice Brands is a fast growing company and leading cannabis oil solutions company built around recognized brands.

$4.5M raised
Nov 2021

Founder Contacts

41,000+ verified contacts

Singapore, Singapore

Mednefits is a new kind of health benefits company using technology, data, design to make benefits simple, affordable and human.

Jan 2023

Founder Contacts

41,000+ verified contacts

Amsterdam, The Netherlands

Fittery is the online marketplace for trainers to offer their sports lessons directly to consumers.

$535K raised
Jan 2023

Founder Contacts

41,000+ verified contacts

Mooresville, United States

Sleepme develops IoT-based sleeping products and a SaaS platform to improve people's health and well-being.

Jan 2023

Founder Contacts

41,000+ verified contacts

Vancouver, Canada

Stoko is a developer of orthopaedic braces designed to provide joint support directly integrated into athletic apparel.

Jan 2023

Founder Contacts

41,000+ verified contacts

Irving, United States

BioTE is a medical company that provides bioidentical hormone pellet therapy.

$25.5M raised
Jan 2023

Founder Contacts

41,000+ verified contacts

Paris, France

The Sanctuary Group provides aqua-cycling, indoor cycling, boxing bootcamp, yoga, dance cardio, HIIT workouts, and kids’ swim classes.

$5.5M raised
Jan 2026

Founder Contacts

41,000+ verified contacts

Boston, United States

Pure Glow is committed to providing a healthy and high-quality sunless tan.

$1.4M raised
Nov 2023

Founder Contacts

41,000+ verified contacts

Vienna, Austria

GymBeam is the #1 sports nutrition brand in the EU by 2025 revenue (EUR 232M), serving 2.7M customers across 16 European markets.

$34.6M raised
Nov 2025

Founder Contacts

41,000+ verified contacts

Hong Kong, Hong Kong

Olivex is a health care app that provides artificial intelligence and gamification to improve users’ health and fitness.

$5.8M raised
Nov 2021

Founder Contacts

41,000+ verified contacts

Frederick, United States

Cerus Fitness is a fitness lifestyle brand for all people at all ability levels.

Nov 2022

Founder Contacts

41,000+ verified contacts

Miami, United States

Moxie provides online and hybrid fitness classes, workout tracking, and live coaching through a fitness platform.

$2.7M raised
Jan 2022

Founder Contacts

41,000+ verified contacts

Los Angeles, United States

Masters is an app that lets users train with some of the world’s most famous athletes.

$2.7M raised
Jan 2022

Founder Contacts

41,000+ verified contacts

Orlando, United States

Violet Defense Group is dedicated to protecting the world from germs by bringing clinical-level UV disinfection to everyday spaces.

$20.0M raised
Nov 2021

Founder Contacts

41,000+ verified contacts

London, United Kingdom

Purdy & Figg is an eco-friendly hand sanitizer brand.

$2.7M raised
Jan 2022

Founder Contacts

41,000+ verified contacts

Arlington, United States

MedRank is a data-driven healthcare tool that uses a provider-first approach to find patients best suited for providers.

$250K raised
Jan 2022

Founder Contacts

41,000+ verified contacts

Showing 651 to 675 of 762 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 762 fitness companies tracked in the VCBacked database.

Average Funding
$4.4M
Total Funding Tracked
$110.5M
Countries Represented
12

Distribution by Funding Stage

Other25 companies

Top Cities for Fitness

1.San Francisco
2 companies$250K
2.Houston
1 companies$250K
3.Leiria
1 companiesUndisclosed
4.São Paulo
1 companies$923K
5.Mantova
1 companies$346K

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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762 Fitness Startups (2026) — Recently Funded — Page 27 | VCBacked