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Sporting Goods Startups

Updated July 2026

Companies in the sporting goods sector developing innovative solutions and technologies.

Explore 155 recently funded sporting goods companies with verified founder contact information and fundraising data.

Total Companies
155
Total Funding
$126.9M
Avg Funding
$5.1M
Global Reach
5
countries

Top Cities for Sporting Goods

Denver
Tempe
East Lansing
New York
Detroit
London

Recently Funded Companies

Export
Denver, United States

Guerrilla Gravity is a manufacturer of mountain bikes intended to make mountain biking safe.

$2.6M raised
Apr 2022

Founder Contacts

30,000+ verified contacts

Tempe, United States

Binho Board is a board game start-up that provides a comprehensive selection of games for various consumers.

$360K raised
Apr 2022

Founder Contacts

30,000+ verified contacts

East Lansing, United States

BRCĒ manufactures micro-interlocking shoelaces that stay tied, resist wear, and enhance stability for runners and all sports.

$300K raised
Mar 2026

Founder Contacts

30,000+ verified contacts

New York, United States

Create Wellness offers creatine monohydrate gummies for improved focus, strength, and endurance, catering to health-conscious individuals.

$20.0M raised
Mar 2026

Founder Contacts

30,000+ verified contacts

Detroit, United States

MSB produces and sells robotic buoys and course-setting tech for sailboat racing, focusing on simplicity, accuracy, and sustainability.

$1.1M raised
Mar 2022

Founder Contacts

30,000+ verified contacts

Denver, United States

Denver Summit FC runs a soccer club with fixtures, results, roster info, news, tryout registration, and partnership inquiries.

$40.0M raised
Mar 2026

Founder Contacts

30,000+ verified contacts

Denver, United States

Kicks Industries makes addable traction for sneakers check out Golfkicks and Yardkicks.

$100K raised
Mar 2023

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Hylo Athletics manufactures Athletic fotwear.

$3.3M raised
Mar 2022

Founder Contacts

30,000+ verified contacts

Frisco, United States

Good Good Golf is an omni-channel entertainment platform designed to share the game of golf.

$45.0M raised
Mar 2025

Founder Contacts

30,000+ verified contacts

Copenhagen, Denmark

Cykom is an online store that offers a wide range of sporting goods that include cycling clothes, wheels, and accessories.

$116K raised
Mar 2026

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Laka is a peer-to-peer bicycle insurance platform that covers bicycles and equipment.

Mar 2026

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Manors Golf is a sports brand that manufactures apprales and sporting goods for Golf.

$525K raised
Mar 2024

Founder Contacts

30,000+ verified contacts

Denver, United States

Cycling 360° is an online platform that helps to prepare and participate in cycling events by providing cycling simulation.

$250K raised
Mar 2022

Founder Contacts

30,000+ verified contacts

Camarillo, United States

Newton Golf is a manufacturing company that produced and distributes a range of sporting goods such as mallets and blades.

$1.4M raised
Mar 2026

Founder Contacts

30,000+ verified contacts

Traverse City, United States

Warbird Protection Group offers customized body armour.

$1.1M raised
Mar 2024

Founder Contacts

30,000+ verified contacts

Zürich, Switzerland

Jaeger is a sporting goods manufacturing company that designs and retails fishing equipment and accessories for local enthusiasts.

$342K raised
Mar 2024

Founder Contacts

30,000+ verified contacts

Rancho Mirage, United States

KINONA is bringing a realistic, feminine sensibility to women’s golf apparel .

$1.1M raised
Mar 2022

Founder Contacts

30,000+ verified contacts

Kwun Tong, Hong Kong

Pavo Fitness designs and manufactures smart exercise equipment and connected fitness devices for home and commercial workouts.

$707K raised
Feb 2026

Founder Contacts

30,000+ verified contacts

Destin, United States

SORD Fishing Products is a manufacturing firm that produces and supplies fillet knives, and titanium pillars.

$250K raised
Feb 2022

Founder Contacts

30,000+ verified contacts

Louisville, United States

Pickle & Hops offers equipment and court facilities for pickle games.

$67K raised
Feb 2024

Founder Contacts

30,000+ verified contacts

Katy, United States

Zoombang specializes in the manufacture of intelligent protective gear solutions that improves performance.

$258K raised
Feb 2024

Founder Contacts

30,000+ verified contacts

Bozeman, United States

Peak Skis uses KeyHole Technology that creates an inflection point in the flex that allows forgiving turn entry and powerful edging.

$1.2M raised
Feb 2024

Founder Contacts

30,000+ verified contacts

Santa Cruz, United States

Swellcycle manufactures board cores, artboards, and 3D printed sculptures.

$1.0M raised
Feb 2025

Founder Contacts

30,000+ verified contacts

Cambridge, United Kingdom

Phoenix Carbon enables sustainable composites thanks to its patent pending recycling and manufacturing workflows.

Feb 2026

Founder Contacts

30,000+ verified contacts

Windsor Mill, United States

Slinger bag is a sports brand focused on delivering innovative, game improvement technologies, and equipment for the global tennis market.

$5.9M raised
Feb 2022

Founder Contacts

30,000+ verified contacts

Showing 51 to 75 of 155 companies

About the Sporting Goods Startup Ecosystem

The sporting goods sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Sporting Goods

Sporting Goods companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The sporting goods sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Sporting Goods Funding Breakdown

Here is how funding is distributed among the 155 sporting goods companies tracked in the VCBacked database.

Average Funding
$5.1M
Total Funding Tracked
$126.9M
Countries Represented
5

Distribution by Funding Stage

Other25 companies

Top Cities for Sporting Goods

1.Denver
4 companies$42.9M
2.London
3 companies$3.8M
3.Tempe
1 companies$360K
4.East Lansing
1 companies$300K
5.New York
1 companies$20.0M

Related Industries

Companies in the sporting goods sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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