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Sporting Goods Startups

Updated July 2026

Companies in the sporting goods sector developing innovative solutions and technologies.

Explore 155 recently funded sporting goods companies with verified founder contact information and fundraising data.

Total Companies
155
Total Funding
$133.0M
Avg Funding
$5.3M
Global Reach
8
countries

Top Cities for Sporting Goods

Stoke Prior
Saint-priest
Miami
Chicago
Auburn
Victoria

Recently Funded Companies

Export
Stoke Prior, United Kingdom

Silverback Gym Wear is an online retail clothing company for professional athletes and gym enthusiasts.

$823K raised
Feb 2024

Founder Contacts

30,000+ verified contacts

Saint-priest, France

SPASH is a startup that specializes in sports video technology and has launched an AI system designed to analyze your game.

$2.6M raised
Feb 2025

Founder Contacts

30,000+ verified contacts

Miami, United States

StatusPro is a sports technology company that combines data with virtual reality to provide a suite of training and gaming products.

Feb 2024

Founder Contacts

30,000+ verified contacts

Chicago, United States

Catch Co. creates products, content, and experiences for the modern angler.

Feb 2022

Founder Contacts

30,000+ verified contacts

Auburn, United States

Tennibot builds autonomous robots for sports.

Feb 2025

Founder Contacts

30,000+ verified contacts

Victoria, Canada

ALUULA Composites allow for a near-endless spectrum of products to be made lighter and stronger by moving away from traditional textiles.

$10.4M raised
Feb 2026

Founder Contacts

30,000+ verified contacts

Auburn, United States

XO Armor Technologies provides highly customized protective gear for use in sports and beyond.

$2.7M raised
Aug 2025

Founder Contacts

30,000+ verified contacts

Brescia, Italy

Bike-Room is a platform for bikes, connecting brands, dealers, and bikers.

$3.5M raised
Jul 2025

Founder Contacts

30,000+ verified contacts

Glasgow, United Kingdom

Theo Health is targeting elite athletes and coaches seeking advanced, data-driven tools for training and injury management.

$1.6M raised
Jul 2025

Founder Contacts

30,000+ verified contacts

Turku, Finland

Takomo Golf Company manufactures and sells golf products.

$22.5M raised
May 2025

Founder Contacts

30,000+ verified contacts

Minneapolis, United States

Omnia Fishing is an eCommerce store that allows anglers to find, buy, and organize their fishing gear.

$1.1M raised
Apr 2025

Founder Contacts

30,000+ verified contacts

Anaheim, United States

LA Golf is a designer, developer, and manufacturer of golf shafts.

$5.0M raised
Feb 2025

Founder Contacts

30,000+ verified contacts

Victoria, Canada

Ida Sports is a female-led footwear company designing for female athletes and putting women at the heart of the process.

$2.0M raised
Oct 2024

Founder Contacts

30,000+ verified contacts

Seattle, United States

Fairway Bikes are electric bicycles designed specifically for golf.

$1.3M raised
Oct 2024

Founder Contacts

30,000+ verified contacts

San Bernardino, Switzerland

E-SKIMO The first electric-assisted ski mountaineering device, helping you oSki Smarter, Climb Stronger'

$709K raised
Oct 2024

Founder Contacts

30,000+ verified contacts

Seattle, United States

Evo.com is an online retailer of outdoor gear and fashion apparel.

$3.3M raised
Sep 2024

Founder Contacts

30,000+ verified contacts

London, United Kingdom

TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles.

$6.5M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

Annecy, France

Snowleader specialized in the snow, outdoor and street universes.

$8.0M raised
Apr 2024

Founder Contacts

30,000+ verified contacts

Amsterdam, The Netherlands

Renewaball produces Recycled Tennis Balls

$3.2M raised
Apr 2024

Founder Contacts

30,000+ verified contacts

Spokane, United States

A pioneering safety tech company engineering smart LED motorcycle helmets and gear that protect riders, making them impossible to ignore.

$521K raised
Apr 2024

Founder Contacts

30,000+ verified contacts

Baton Rouge, United States

Tigeraire develops smart equipment technology designed to improve performance, productivity, and safety.

$825K raised
Feb 2024

Founder Contacts

30,000+ verified contacts

Park City, United States

Amp Human is a consumer products company that develops of an entirely new and trusted category of human performance tools.

$32.1M raised
Nov 2023

Founder Contacts

30,000+ verified contacts

Northbrook, United States

Swag Golf is a manufacturer and supplier of milled putters, insane headcovers, and apparel with online services.

$10.0M raised
Oct 2023

Founder Contacts

30,000+ verified contacts

Brooklyn, United States

Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women.

$14.2M raised
Sep 2023

Founder Contacts

30,000+ verified contacts

Houston, United States

A coaching platform that transforms motion sensor data into actionable insights for coaches and athletes.

$120K raised
Sep 2023

Founder Contacts

30,000+ verified contacts

Showing 76 to 100 of 155 companies

About the Sporting Goods Startup Ecosystem

The sporting goods sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Sporting Goods

Sporting Goods companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The sporting goods sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Sporting Goods Funding Breakdown

Here is how funding is distributed among the 155 sporting goods companies tracked in the VCBacked database.

Average Funding
$5.3M
Total Funding Tracked
$133.0M
Countries Represented
8

Distribution by Funding Stage

Other25 companies

Top Cities for Sporting Goods

1.Auburn
2 companies$2.7M
2.Victoria
2 companies$12.4M
3.Seattle
2 companies$4.5M
4.Stoke Prior
1 companies$823K
5.Saint-priest
1 companies$2.6M

Related Industries

Companies in the sporting goods sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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