Skip to main content

Sporting Goods Startups

Updated July 2026

Companies in the sporting goods sector developing innovative solutions and technologies.

Explore 155 recently funded sporting goods companies with verified founder contact information and fundraising data.

Total Companies
155
Total Funding
$794.3M
Avg Funding
$31.8M
Global Reach
11
countries

Top Cities for Sporting Goods

Chester Springs
Atlantic Highlands
New York
Austin
Wilmington
Chattanooga

Recently Funded Companies

Export
Chester Springs, United States

SAFR Sports is a safety technology company offering concussion protection products.

$2.8M raised
Aug 2023

Founder Contacts

30,000+ verified contacts

Atlantic Highlands, United States

Moove operates a team-based fitness and merchandize platform intended to offer collective fitness challenges and other sports activities.

$280K raised
Aug 2023

Founder Contacts

30,000+ verified contacts

New York, United States

Swim & Pool lovers' skin and hair care solutions that eliminate the adverse effects of chlorine & saltwater

$2.1M raised
Jun 2023

Founder Contacts

30,000+ verified contacts

Austin, United States

Recess Pickleball is a lifestyle pickle ball brand that encourages all types and levels of play.

$925K raised
May 2023

Founder Contacts

30,000+ verified contacts

Wilmington, United States

UNIT 1 is an innovation company for action sports.

$3.5M raised
Apr 2023

Founder Contacts

30,000+ verified contacts

Chattanooga, United States

Zoe Angling Group specializes in innovating and selling sport fishing products.

$1.1M raised
Jan 2022

Founder Contacts

30,000+ verified contacts

Minneapolis, United States

Prevent’s patented technology was developed at Cleveland Clinic by top neurosurgeons

$5.0M raised
Jan 2022

Founder Contacts

30,000+ verified contacts

Brisbane, Australia

iNSPIRETEK provides technology that drives positive human behavior change.

$1.8M raised
Dec 2021

Founder Contacts

30,000+ verified contacts

New York, United States

Fanatics is a global sports platform reimagining the fan experience across gear, trading cards, sports betting, content, events, and more.

$700.0M raised
Dec 2022

Founder Contacts

30,000+ verified contacts

Wuppertal, Germany

IOTIS is an AI-powered smart football that tracks rotation, speed, and performance to deliver gamified training.

Dec 2022

Founder Contacts

30,000+ verified contacts

Bilbao, Spain

ZUMA aims to develop high-end mechatronic systems for the bicycle sector and with new capabilities and features.

Dec 2021

Founder Contacts

30,000+ verified contacts

Sheridan, United States

Mountain Grit is a clothing and accessories retail company that offers technical snow gear, durable workwear, and lifestyle apparel.

$515K raised
Dec 2025

Founder Contacts

30,000+ verified contacts

Portland, United States

OMORPHO manufactures and sells Gravity Sportswear™ - revolutionary weighted training gear that helps any athlete reach their goals faster.

$2.3M raised
Dec 2024

Founder Contacts

30,000+ verified contacts

Klosterneuburg, Austria

Woom is a supplier for all children's sizes of lightweight and high-quality aluminum children's bikes.

Dec 2022

Founder Contacts

30,000+ verified contacts

Bern, Switzerland

Capt'n Greenfin is a new material for sustainable fishing baits and aims to revolutionize the sportfishing industry in a sustainable way.

Jan 2025

Founder Contacts

30,000+ verified contacts

Hong Kong, Hong Kong

EASL is an annual top professional club basketball event in East Asia and the Philippines.

$40.0M raised
Dec 2022

Founder Contacts

30,000+ verified contacts

Del Mar, United States

The Coffee Breakers buys, sells, trades, and invests in sports cards.

$1.7M raised
Dec 2021

Founder Contacts

30,000+ verified contacts

Milano, Italy

HiNelson an Italian-based online store for nautical accessories.

$2.2M raised
Dec 2022

Founder Contacts

30,000+ verified contacts

Denver, United States

Kokopelli Outdoor is a manufacturer of rafts to make river travel and alpine lake fishing comfortable.

$1.0M raised
Dec 2023

Founder Contacts

30,000+ verified contacts

London, United Kingdom

The world's leading indoor bike system.

$631K raised
Dec 2022

Founder Contacts

30,000+ verified contacts

Hyde Park, United States

ISlide an online premium athletic footwear marketplace intended to sell custom designer athletic sandals.

$750K raised
Dec 2022

Founder Contacts

30,000+ verified contacts

Antwerpen, Belgium

Classified Cycling is a manufacturing company engaged in making and commercializing drivetrain products for the cycling industry.

$23.2M raised
Dec 2022

Founder Contacts

30,000+ verified contacts

Muurame, Finland

Pole Bicycle Company is a Finnish mountain bike brand. Sustainably made in Finland for an unrivalled riding experience.

$1.3M raised
Dec 2022

Founder Contacts

30,000+ verified contacts

London, United Kingdom

Cycle Exchange is a resale platform for premium pre-owned bikes.

$3.2M raised
Dec 2025

Founder Contacts

30,000+ verified contacts

Zürich, Switzerland

milKit is a Switzerland-based company that produce devices to measure and refill sealant in tubeless tires.

Dec 2021

Founder Contacts

30,000+ verified contacts

Showing 101 to 125 of 155 companies

About the Sporting Goods Startup Ecosystem

The sporting goods sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Sporting Goods

Sporting Goods companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The sporting goods sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Sporting Goods Funding Breakdown

Here is how funding is distributed among the 155 sporting goods companies tracked in the VCBacked database.

Average Funding
$31.8M
Total Funding Tracked
$794.3M
Countries Represented
11

Distribution by Funding Stage

Other25 companies

Top Cities for Sporting Goods

1.New York
2 companies$702.1M
2.London
2 companies$3.8M
3.Chester Springs
1 companies$2.8M
4.Atlantic Highlands
1 companies$280K
5.Austin
1 companies$925K

Related Industries

Companies in the sporting goods sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

Ready to Connect with Sporting Goods Startups?

Perfect for: B2B sales teams targeting sporting goods companies, investors exploring sector opportunities, and service providers looking for funded companies ready to scale.

Get Started - Access Contact Information

Join thousands of sales teams, investors, and service providers using VCBacked

155 Sporting Goods Startups (2026) — Recently Funded Companies, Investors & Rounds | VCBacked