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Sporting Goods Startups

Updated July 2026

Companies in the sporting goods sector developing innovative solutions and technologies.

Explore 156 recently funded sporting goods companies with verified founder contact information and fundraising data.

Total Companies
156
Total Funding
$6.2M
Avg Funding
$1.0M
Global Reach
5
countries

Top Cities for Sporting Goods

Stockholm
Vienna
Wilton
Marseille
Palo Alto
Brisbane

Recently Funded Companies

Export
Stockholm, Sweden

Y/ELM+ is a horseback riding safety and protection brand that offers rider safety solutions and online services.

$445K raised
Oct 2022

Founder Contacts

30,000+ verified contacts

Vienna, Austria

SoftShox is a sporting goods manufacturing firm developing hydraulic shock absorption helmet to stop concussions.

$1.1M raised
Oct 2025

Founder Contacts

30,000+ verified contacts

Wilton, United States

VKTRY Performance Insoles are the only insoles on the market that combine the comfort of a foam cushion.

$100K raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Marseille, France

Iweech is a manufacturer and supplier of electric bikes with AI assistance.

$3.2M raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Palo Alto, United States

KAV Sports offers custom helmets with a tailored fit, enhanced protection, and a sleek design.

$1.0M raised
Oct 2023

Founder Contacts

30,000+ verified contacts

Brisbane, Australia

Anti Ordinary makes helmet, safe beanie for snow sports, snowboarding, snow skiing, and alpine sports.

$250K raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Showing 151 to 156 of 156 companies

About the Sporting Goods Startup Ecosystem

The sporting goods sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Sporting Goods

Sporting Goods companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The sporting goods sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Sporting Goods Funding Breakdown

Here is how funding is distributed among the 156 sporting goods companies tracked in the VCBacked database.

Average Funding
$1.0M
Total Funding Tracked
$6.2M
Countries Represented
5

Distribution by Funding Stage

Other6 companies

Top Cities for Sporting Goods

1.Stockholm
1 companies$445K
2.Vienna
1 companies$1.1M
3.Wilton
1 companies$100K
4.Marseille
1 companies$3.2M
5.Palo Alto
1 companies$1.0M

Related Industries

Companies in the sporting goods sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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Perfect for: B2B sales teams targeting sporting goods companies, investors exploring sector opportunities, and service providers looking for funded companies ready to scale.

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