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Sporting Goods Startups

Updated July 2026

Companies in the sporting goods sector developing innovative solutions and technologies.

Explore 156 recently funded sporting goods companies with verified founder contact information and fundraising data.

Total Companies
156
Total Funding
$176.4M
Avg Funding
$7.1M
Global Reach
7
countries

Top Cities for Sporting Goods

Zürich
New York
Boston
Kula
Menlo Park
Cardiff

Recently Funded Companies

Export
Zürich, Switzerland

milKit is a Switzerland-based company that produce devices to measure and refill sealant in tubeless tires.

Dec 2021

Founder Contacts

30,000+ verified contacts

New York, United States

SPiN is a network of international ping pong social designations that combines a unique mixture of sport and design.

$1.1M raised
Jan 2026

Founder Contacts

30,000+ verified contacts

Boston, United States

NOBULL operates as an outdoor and sporting goods company.

$50.0M raised
Jan 2026

Founder Contacts

30,000+ verified contacts

Kula, United States

Avelo Labs offers a system that provides training based on a diving philosophy that enables the use of significantly lighter equipment.

$1.0M raised
Jan 2022

Founder Contacts

30,000+ verified contacts

Menlo Park, United States

Neatsy is an AI-powered app that helps to keep your joints and muscles healthy with physical therapy, orthotics and shoe fitting.

$900K raised
Nov 2021

Founder Contacts

30,000+ verified contacts

Cardiff, United Kingdom

Jöttnar is a premium, authentic, outdoor apparel brand, anchored in outstanding product and heroic mountain sports endeavour.

$1.7M raised
Jan 2023

Founder Contacts

30,000+ verified contacts

Gennevilliers, France

Upway offers an online platform that offers refurbished electric bicycles, providing access to inspected, repaired and certified e-bikes.

$44.8M raised
Nov 2025

Founder Contacts

30,000+ verified contacts

Nice, France

Nolt offers quality sports equipment for athletes by combining durability, customization, and accessibility.

$2.0M raised
Nov 2025

Founder Contacts

30,000+ verified contacts

Annecy, France

Campsider is a community market that provides second-hand outdoor sports equipment.

$1.7M raised
Jan 2026

Founder Contacts

30,000+ verified contacts

Atlanta, United States

NIL FanBox is a sports merchandise company that offers curated boxes of autographed collectibles for sports fans.

$2.3M raised
Jan 2025

Founder Contacts

30,000+ verified contacts

Scottsdale, United States

Signing Day Sports develops a sports recruitment platform that revolutionizes the recruiting process for student-athletes and coaches.

$5.6M raised
Jan 2026

Founder Contacts

30,000+ verified contacts

Pittsburgh, United States

2nd Skull is a protective headgear company with patented products featuring impact absorption technology.

$250K raised
Nov 2022

Founder Contacts

30,000+ verified contacts

Irving, United States

Seven1 is a sports agency that focuses on positively guiding and impacting the next generation of professional athletes.

$1.3M raised
Jan 2022

Founder Contacts

30,000+ verified contacts

Scottsdale, United States

TRUE linkswear designs and manufactures golf shoes for sportsmen and women.

$11.3M raised
Nov 2021

Founder Contacts

30,000+ verified contacts

Gateshead, United Kingdom

Footy.com is a online sportswear platform.

$966K raised
Nov 2022

Founder Contacts

30,000+ verified contacts

New York, United States

AC Momento is football's premier online auction house, bringing fans game-worn jerseys and memorabilia.

$20.0M raised
Jan 2023

Founder Contacts

30,000+ verified contacts

Ski, Norway

Award-winning, sustainable tyre manufacturer, and the first company in the world capable of mass-producing reusable, pneumatic tyres.

$8.2M raised
Jan 2026

Founder Contacts

30,000+ verified contacts

Paris, France

Marcher, courir, grimper, glisser : découvrez chaque jour de nouvelles aventures sportives et le matériel pour les réaliser.

$3.4M raised
Jan 2022

Founder Contacts

30,000+ verified contacts

Los Angeles, United States

BORN is the world's first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.

Nov 2022

Founder Contacts

30,000+ verified contacts

Versailles, France

Gibus Cycles offers heavy, fragile, and not very ergonomic products for children.

$988K raised
Nov 2022

Founder Contacts

30,000+ verified contacts

Hillsboro, United States

GearUP Sports is a developer of a tech-enabled platform that provides youth sports uniforms.

$15.0M raised
Oct 2025

Founder Contacts

30,000+ verified contacts

Frankfurt, Germany

Sculpt Army is a fitness gear brand that offers Home-Workout accessories including sweat belt, sweat kit, resistance band, and jump rope.

$250K raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Lidingö, Sweden

1080Motion develops digital motorized strength training – focus on elite sports. Our client base consists of more than 400 organizations WW

$600K raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Las Vegas, United States

GOHUNT is a hunting company that provides tools, technology, gear, and resources on the e-commerce platform.

$3.2M raised
Oct 2021

Founder Contacts

30,000+ verified contacts

Miami, United States

The world's leading reaction training system for all!

Oct 2021

Founder Contacts

30,000+ verified contacts

Showing 126 to 150 of 156 companies

About the Sporting Goods Startup Ecosystem

The sporting goods sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Sporting Goods

Sporting Goods companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The sporting goods sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Sporting Goods Funding Breakdown

Here is how funding is distributed among the 156 sporting goods companies tracked in the VCBacked database.

Average Funding
$7.1M
Total Funding Tracked
$176.4M
Countries Represented
7

Distribution by Funding Stage

Other25 companies

Top Cities for Sporting Goods

1.New York
2 companies$21.1M
2.Scottsdale
2 companies$16.9M
3.Zürich
1 companiesUndisclosed
4.Boston
1 companies$50.0M
5.Kula
1 companies$1.0M

Related Industries

Companies in the sporting goods sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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