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Sporting Goods Startups

Updated July 2026

Companies in the sporting goods sector developing innovative solutions and technologies.

Explore 155 recently funded sporting goods companies with verified founder contact information and fundraising data.

Total Companies
155
Total Funding
$151.2M
Avg Funding
$6.0M
Global Reach
9
countries

Top Cities for Sporting Goods

Mystic
Los Angeles
Bedwas
Irvine
Portland
London

Recently Funded Companies

Export
Mystic, United States

Princeton CarbonWorks creates bike wheels with research, various designs and materials.

$1.7M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

Los Angeles, United States

Saturdays Football is an eCommerce firm that provides sporting goods.

$1.1M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

Bedwas, United Kingdom

SPORTTAPE is an eCommerce store for sports tape products.

$1.3M raised
Jul 2024

Founder Contacts

30,000+ verified contacts

Irvine, United States

HyperIce is a wellness brand that provides recovery and movement enhancement technology for athletes and consumers.

$100.0M raised
Jul 2023

Founder Contacts

30,000+ verified contacts

Portland, United States

Vimazi is a hybrid direct-to-consumer startup company that offers running shoes specially made for the pace of the runner.

$1.0M raised
Jun 2022

Founder Contacts

30,000+ verified contacts

London, United Kingdom

ORB Innovations is a deep tech, digital health platform for high quality biometric data and insights.

Jun 2022

Founder Contacts

30,000+ verified contacts

Lahti, Finland

Clash Discs is a manufacturing company dedicated to making discs exclusively designed for use in the sport of Disc Golf.

$327K raised
Jun 2023

Founder Contacts

30,000+ verified contacts

Gold Coast, Australia

Sportcor enabled products technology solutions to drive player and fan engagement through insights from the heart of the game.

$800K raised
Jun 2023

Founder Contacts

30,000+ verified contacts

Ronco Scrivia, Italy

Racing Force Group is a manufacturing company that designs and develops motorsport safety products and accessories.

$8.0M raised
Jun 2024

Founder Contacts

30,000+ verified contacts

Varna, Bulgaria

Econic One is an electric bicycles company.

$1.8M raised
Jun 2022

Founder Contacts

30,000+ verified contacts

Mountain View, United States

Coral Eyewear creates stylish, sustainable eyewear.

$343K raised
Jun 2023

Founder Contacts

30,000+ verified contacts

Cary, United States

To be the only company you will see with such precise attention to detail

$2.7M raised
Jun 2022

Founder Contacts

30,000+ verified contacts

Munich, Germany

Vice Golf makes golf balls, sells them over the internet, and ships them directly to the consumer.

$14.0M raised
May 2022

Founder Contacts

30,000+ verified contacts

Boston, United States

SidelineSwap is an online marketplace for athletes, spectators, and sports families to purchase and trade athletic products.

May 2023

Founder Contacts

30,000+ verified contacts

Sofia, Bulgaria

Fly The Earth dedicated for sport and its progression.

$433K raised
May 2024

Founder Contacts

30,000+ verified contacts

Paris, France

TIVA Performance provides natural, athlete-specific products.

$611K raised
May 2026

Founder Contacts

30,000+ verified contacts

Reading, United Kingdom

KYMIRA is an e-commerce company that provides sporting goods.

$766K raised
May 2024

Founder Contacts

30,000+ verified contacts

Denver, United States

Howl Campfires offers a portable, burn-ban certified propane campfire that is not a substitute for a wood fire.

$250K raised
May 2023

Founder Contacts

30,000+ verified contacts

Oakland, United States

Courtsmith is an e-commerce platform that offers basketball footwear and apparel products.

$874K raised
May 2024

Founder Contacts

30,000+ verified contacts

Elgin, United States

Stix Golf offers clubs, gears, and accessories.

$10.0M raised
Apr 2022

Founder Contacts

30,000+ verified contacts

San Clemente, United States

Nomadix manufactures towels for yoga, beach, camping, and travel made from certified recycled materials.

$440K raised
Apr 2022

Founder Contacts

30,000+ verified contacts

Boulder, United States

SHRED DOG is a direct-to-consumer outdoor apparel brand specifically for kids.

$2.0M raised
Apr 2023

Founder Contacts

30,000+ verified contacts

Portsmouth, United States

Sports Engineering specializes in identifying, developing, and commercializing innovative and disruptive sports technologies.

$46K raised
Apr 2022

Founder Contacts

30,000+ verified contacts

Heemstede, The Netherlands

TrueKinetix strives to be the company that has developed the first robotized bike for indoor cycling training.

$2.7M raised
Apr 2022

Founder Contacts

30,000+ verified contacts

Holland, United States

Revolin Sports is an eCommerce platform that sells eco-friendly paddles to customers.

Apr 2023

Founder Contacts

30,000+ verified contacts

Showing 26 to 50 of 155 companies

About the Sporting Goods Startup Ecosystem

The sporting goods sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Sporting Goods

Sporting Goods companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The sporting goods sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Sporting Goods Funding Breakdown

Here is how funding is distributed among the 155 sporting goods companies tracked in the VCBacked database.

Average Funding
$6.0M
Total Funding Tracked
$151.2M
Countries Represented
9

Distribution by Funding Stage

Other25 companies

Top Cities for Sporting Goods

1.Mystic
1 companies$1.7M
2.Los Angeles
1 companies$1.1M
3.Bedwas
1 companies$1.3M
4.Irvine
1 companies$100.0M
5.Portland
1 companies$1.0M

Related Industries

Companies in the sporting goods sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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155 Sporting Goods Startups (2026) — Recently Funded Companies, Investors & Rounds | VCBacked