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Fitness Startups

Updated October 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 770 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
770
Total Funding
$178.4M
Avg Funding
$7.1M
Global Reach
11
countries

Top Cities for Fitness

Los Angeles
London
Henderson
Brazilia
Toronto
Eindhoven

Recently Funded Companies

Export
Los Angeles, United States

ARENA leads the at-home training center that uses engineering and industry.

$5.2M raised
Jul 2021

Founder Contacts

41,000+ verified contacts

London, United Kingdom

BrainPatch is a Neurotechnology startup disrupting the industry of non-invasive brain stimulation.

$500K raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Henderson, United States

HidrateSpark offers smart water bottles with hydration tracking and app-based reminders.

Jul 2022

Founder Contacts

41,000+ verified contacts

Brazilia, Brazil

Topway is a healthtech company of food suppliments.

$577K raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Toronto, Canada

Othership provides emotional wellness service through social bathhouse experiences and a breathwork.

$11.3M raised
Jul 2025

Founder Contacts

41,000+ verified contacts

Eindhoven, The Netherlands

LifeSense is a B2b social impact venture helping women combat urine loss after childbirth menopause and ageing.

Jul 2023

Founder Contacts

41,000+ verified contacts

Rome, Italy

PunchLab is a mobile App that will turn punching bags into devices that are able to detect, measure, and react to strikes.

$994K raised
Jul 2021

Founder Contacts

41,000+ verified contacts

London, United Kingdom

Another Round’s unique approach to fitness and training has attracted attention from leaders in the pace.

$1.3M raised
Jul 2024

Founder Contacts

41,000+ verified contacts

New York, United States

Fruit Street offers a diabetes prevention program using lifestyle coaching and technology.

Jul 2023

Founder Contacts

41,000+ verified contacts

Middletown, United States

The Haven Collection offers an always evolving, engaging set of creative learning opportunities.

$865K raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Montréal, Canada

Silofit is a network of private, on-demand gyms that can be rented by the hour using their app.

$10.2M raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Waimea, United States

Iwikua is a community group providing cultural education, sustainable farming, fitness training, and youth development programs.

$400K raised
Jul 2025

Founder Contacts

41,000+ verified contacts

Hong Kong, Hong Kong

Miro AI uses AI and computer vision to analyze sports content.

Jul 2022

Founder Contacts

41,000+ verified contacts

London, United Kingdom

87% is a wellness and fitness organization that helps to measure, understand, and improve healthy habits through a platform.

$2.2M raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Oak Park Heights, United States

Pops Diabetes Care offers a virtual healthcare platform to enable people to self-manage diabetes through consumer-centric sensors.

$48K raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Santa Monica, United States

Headspace is a mental health company offering AI companionship, coaching, therapy, psychiatry, and mindfulness tools for everyday support.

$105.0M raised
Jul 2023

Founder Contacts

41,000+ verified contacts

Canberra, Australia

Nourish Ingredients is a food tech company that creates the same fat molecules as those found in animals.

$3.9M raised
Jul 2023

Founder Contacts

41,000+ verified contacts

Brisbane, Australia

Fitstop is a functional training group that focuses on performance, growth, and bringing out everyone's inner athlete.

$3.3M raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Sofia, Bulgaria

Yoga Llama is an application for cell phones, making its usage easier for the customer.

$1.1M raised
Jul 2023

Founder Contacts

41,000+ verified contacts

Gothenburg, Sweden

Maurten is a Hydrogel Technology company.

$21.8M raised
Jul 2024

Founder Contacts

41,000+ verified contacts

Ankara, Turkey

Lotus Flow is an online yoga, fitness, Pilates, and mindfulness platform that offers both audio and video content.

$300K raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Sudbury, Canada

Verv is creating the first-of-its-kind consumer-oriented, affordable, high-quality blood chemistry analyser.

$3.0M raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Asheville, United States

Elite HRV delivers real-time biomarker insights for stress, fitness, wellness, health, gaming, productivity, and more.

$6.0M raised
Jul 2022

Founder Contacts

41,000+ verified contacts

San Francisco, United States

The easiest way to add technique coaching and correction to sport and fitness products.

Jul 2022

Founder Contacts

41,000+ verified contacts

Kansas City, United States

OYO Fitness is an online marketplace that offers fitness products and services.

$345K raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Showing 101 to 125 of 770 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 770 fitness companies tracked in the VCBacked database.

Average Funding
$7.1M
Total Funding Tracked
$178.4M
Countries Represented
11

Distribution by Funding Stage

Other25 companies

Top Cities for Fitness

1.London
3 companies$4.0M
2.Los Angeles
1 companies$5.2M
3.Henderson
1 companiesUndisclosed
4.Brazilia
1 companies$577K
5.Toronto
1 companies$11.3M

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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770 Fitness Startups (2026) — Recently Funded — Page 5 | VCBacked