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Fitness Startups

Updated October 2026

Companies in the fitness sector developing innovative solutions and technologies.

Explore 770 recently funded fitness companies with verified founder contact information and fundraising data.

Total Companies
770
Total Funding
$181.9M
Avg Funding
$7.3M
Global Reach
7
countries

Top Cities for Fitness

New York
London
Madrid
Barcelona
Washington
Gold Coast

Recently Funded Companies

Export
New York, United States

Cityrow Go is a rowing-based fitness app for smartphones or tablets.

$12.0M raised
Jul 2021

Founder Contacts

41,000+ verified contacts

London, United Kingdom

Sudor helps creators transform their social media following into a lucrative revenue stream by creating a personalized app with Sudor.

$617K raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Madrid, Spain

Gundo is an E-commerce platform that offers ultra-personalized nutritional recommendations, based on artificial intelligence.

$31K raised
Jul 2025

Founder Contacts

41,000+ verified contacts

Barcelona, Spain

Eholo is the management software for psychologists and clinics.

$291K raised
Jul 2025

Founder Contacts

41,000+ verified contacts

Washington, United States

Plan C is a public health creative campaign led by a small team of professional public health advocates, researchers, social justice.

$250K raised
Jul 2023

Founder Contacts

41,000+ verified contacts

Gold Coast, Australia

Gamified health and wellbeing challenges for Corporates, Brands and Fans. Play to Earn Crypto and Athlete NFTs now and in the Metaverse

Jul 2023

Founder Contacts

41,000+ verified contacts

Darlinghurst, Australia

GoWell was established in 2019 to match patients with health practitioners using ML/Ai

$34K raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Boston, United States

123 SEE wellness and fitness services company.

$22.0M raised
Jul 2025

Founder Contacts

41,000+ verified contacts

Mckinney, United States

Special Strong offers adapted fitness personal training for special needs with autism and other disabilities.

$778K raised
Jul 2024

Founder Contacts

41,000+ verified contacts

New York, United States

Kins is a modern physical therapy for injury and chronic pain.

$7.0M raised
Jul 2024

Founder Contacts

41,000+ verified contacts

New Haven, United States

MyWowFit offers live, 1-on-1 virtual workouts with certified personal trainers from around the world

$300K raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Wolsztyn, Poland

Heavy Kinematic Machines has developed an app called SOLO which enables the user to track workouts and maintain a record of training & time.

$2.9M raised
Jul 2025

Founder Contacts

41,000+ verified contacts

Minneapolis, United States

Cadre is a mobile app that offers mental health and wellness content, community interaction, and coaching for fitness.

$2.5M raised
Jul 2025

Founder Contacts

41,000+ verified contacts

Alexandria, United States

Clinical & Herbal Innovations provides natural products that address cardiovascular and anti-aging wellness.

$494K raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Dublin, Ireland

Hiiker is platform and community for hikers and hiking trails.

$501K raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Ottawa, Canada

Making a difference by improving the quality of life of older adults like our parents and grandparents.

$2.3M raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Chicago, United States

Nutrisense is a metabolic health platform that combines real-time monitoring with personalized dietitian coaching.

$25.0M raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Tennessee, United States

The OnStar System for the Human Body.

$250K raised
Jul 2022

Founder Contacts

41,000+ verified contacts

Penticton, Canada

XCO is advancing physical, cognitive and biometric performance across the spectrum of health and aging.

$799K raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Detroit, United States

Maxpro Fitness sells connected portable cable machines.

$163K raised
Jul 2023

Founder Contacts

41,000+ verified contacts

Irvine, United States

HyperIce is a wellness brand that provides recovery and movement enhancement technology for athletes and consumers.

$100.0M raised
Jul 2023

Founder Contacts

41,000+ verified contacts

Bloomington, United States

SummaForte is a Bloomington-based company that produces health and wellness products for esports players.

$2.0M raised
Jul 2021

Founder Contacts

41,000+ verified contacts

Berkeley, United States

Genomelink is a platform where people discover more with their DNA data and help businesses build, market, and do research with it.

Jul 2021

Founder Contacts

41,000+ verified contacts

London, United Kingdom

upLYFT is working on the next generation of smart wearables to help with musculoskeletal issues related with ageing.

$675K raised
Jul 2025

Founder Contacts

41,000+ verified contacts

San Francisco, United States

Kayyo develops an AI-driven platform for MMA training and competing.

$1.1M raised
Jul 2024

Founder Contacts

41,000+ verified contacts

Showing 126 to 150 of 770 companies

About the Fitness Startup Ecosystem

The fitness sector is an active area of startup innovation and venture capital investment. Companies in this space are developing new technologies, platforms, and services that address evolving market needs and create new business opportunities.

Funding Trends in Fitness

Fitness companies raise capital across various funding stages, from early seed rounds to late-stage growth financing. Investor interest in this sector is driven by the size of the addressable market, the pace of technology adoption, and the potential for scalable business models.

Growth Outlook

The fitness sector is expected to continue evolving as technology advances, market dynamics shift, and new opportunities emerge. Companies that demonstrate strong product-market fit, efficient growth, and clear competitive advantages are well-positioned to attract continued investment.

Fitness Funding Breakdown

Here is how funding is distributed among the 770 fitness companies tracked in the VCBacked database.

Average Funding
$7.3M
Total Funding Tracked
$181.9M
Countries Represented
7

Distribution by Funding Stage

Other25 companies

Top Cities for Fitness

1.New York
2 companies$19.0M
2.London
2 companies$1.3M
3.Madrid
1 companies$31K
4.Barcelona
1 companies$291K
5.Washington
1 companies$250K

Related Industries

Companies in the fitness sector often overlap with or complement businesses in adjacent industries. Exploring related verticals can help you discover additional companies, identify partnership opportunities, and understand the broader competitive landscape.

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